28/07/2025
“Can the numbers we are showing clients on programmatic be trusted?”
Hicham Dergham, Regional Sales Director at DXTA Technology, answers in Campaign Middle East:
“Yes, they can be trusted when transparency is built into the technology.
In my work across the region, I’ve seen that trust in programmatic is built through a combination of real-time analytics, third-party verification, and precise audience measurement. When campaigns are backed by AI-powered dashboards and integrated DSPs, clients can track performance metrics from impressions to viewability, with full transparency.
It’s not just about showing numbers, but ensuring those numbers are accurate, consistent, and explainable, with no discrepancies.
Especially in fast-growing digital markets, it’s this level of accountability and insight that transforms data into trusted, actionable intelligence.”
📰 Read more in Campaign Middle East
