THOR AVAS

THOR AVAS THOR AVAS - acoustic vehicle alerting system for all types of Electric Vehicles. Scientific approach.

Happy Birthday Alex! 🥳🎂🥂Your ability to interact with people and correctly present the product demonstrates your profess...
03/09/2024

Happy Birthday Alex! 🥳🎂🥂

Your ability to interact with people and correctly present the product demonstrates your professionalism and competent attitude. We appreciate your sincerity and goodwill, diligence and optimism in any situation.

You know how to captivate and interest colleagues and clients, making each interaction not only informative, but also useful!

The whole team wishes you health, inspiration, new travels, interesting people on the way and the implementation of all your plans and strategies!

The THOR team 🎈

🔊 Part  #3: Fun Facts About SoundSound design is all around us, even in the most unexpected places. Did you know that Me...
02/09/2024

🔊 Part #3: Fun Facts About Sound

Sound design is all around us, even in the most unexpected places. Did you know that Metro Goldwyn Mayer’s famous lion roar actually belongs not to a lion? Learn more about how sound creates atmosphere and enhances experiences, and how we apply these principles to create unique sounds for your electric vehicle. Scroll through the lion’s story in the gallery.

🔊 Part  #2: Interesting facts about sound:Did you know that the sound «A» is present in all 7,000 languages ​​of the wor...
28/08/2024

🔊 Part #2: Interesting facts about sound:

Did you know that the sound «A» is present in all 7,000 languages ​​of the world? And your voice on the recording sounds different due to the peculiarities of perception. Some people can hear their own eyes rolling! 👀

🎹 Even deafness did not stop Beethoven - he «listened» to music through his teeth! But be careful: hearing loss can be unnoticeable. Take care of your hearing and discover the wonders of acoustics! 🦻

🔊 Sound vs. Noise: What do you need to know?Learn interesting facts about sound and noise:📏 How sound and noise are meas...
26/08/2024

🔊 Sound vs. Noise: What do you need to know?
Learn interesting facts about sound and noise:

📏 How sound and noise are measured
👂 Hearing standards and when to see a doctor
🐚 Why do we hear the “sea” in a shell
💡 Sonoluminescence: when sound turns into light

Discover the amazing world of acoustics and learn how sound affects our lives!⁠

Sound plays a crucial role in our daily lives, impacting our ability to communicate, coordinate, and perform various tas...
19/08/2024

Sound plays a crucial role in our daily lives, impacting our ability to communicate, coordinate, and perform various tasks effectively. For humans, sound is not just a medium for communication but also a vital tool for orientation and movement. It helps us gauge distance, understand our environment, and maintain balance.

For example, the sound of footsteps can inform us about someone’s approach, allowing us to react accordingly. In sports, athletes rely on auditory cues to synchronize their movements and execute plays with precision. In everyday activities, sounds such as alarms, signals, and verbal instructions help us navigate through tasks safely and efficiently.

Moreover, sound aids in the development of motor skills. Rhythmic patterns in music and speech can enhance our ability to time our movements correctly. For individuals with visual impairments, sound becomes even more essential as it compensates for the lack of visual information, guiding them through their surroundings.
In essence, sound is integral to our ability to function and interact with the world around us. It enhances our coordination, ensures our safety, and enriches our experiences, making it an indispensable part of human life.

That’s why it’s so important that sounds don’t disappear along with the seemingly advantageous silent electric cars. Sound is necessary for coordinating movement, so that people can navigate among other city noises.

That’s what AVAS does. It helps electric cars move at low speeds while remaining audible and visible.

To show you our passion for the project, just read the descriptions of the sounds our sound designers created for differ...
22/07/2024

To show you our passion for the project, just read the descriptions of the sounds our sound designers created for different types of electric transport:

Millenium Rider (Bike). We were inspired to create the Millenium Rider sound package by such films as «Tron» and «Blade Runner».
The sound, in which the motives of high technologies of the future and «clean» energy intersect, will allow you to get the necessary feedback from the vehicle with a fresh look.

The tone and character of the sound, selected by a special method, will increase the notification character of your motorcycle and will distinguish it from other vehicles with its unique sound with a low irritating factor.

Pacifica (Scooter) - AVAS sound package for scooters and small-sized vehicles. The main idea is to emphasize the acceleration with a soft, short and rhythmic pattern that will not irritate or bother either pedestrians or drivers. Light sequence with an emphasis on midrange frequencies, almost complete absence of bass or high frequencies, since it will be installed on a small speaker.

OceanWave (Scooter) - a sound pack built on light and smooth sound tones, designed for a minimalist sound environment for your vehicle. Emphasize your individuality and care for pedestrians.

Stellar (Car) - The sound sequence of the Stellar package resembles the twinkling of stars in the night sky. Rhythmic overflows playing in the sound spectrum most receptive to human hearing will increase the visibility of the vehicle without polluting the acoustic ecology around the car. The background simulating the sound of the engine is made on the basis of stretching harmonious notes of soft synthesizers with a light rhythm. A background of soft synths with moderate bass pulsation to simulate the operation of the engine. Bells sounding at 30 km / h will not be so frequent / bright.

💚THOR is among the key players in the AVAS market according to analytical research by Markets and Markets.Our company TH...
19/07/2024

💚THOR is among the key players in the AVAS market according to analytical research by Markets and Markets.

Our company THOR with its AVAS project was included in the Markets and Markets report on the development of AVAS systems in the world.

THOR team is proud to be on the same level among such names as Continental, HELLA and Harman. We sincerely believe in our product and put all our efforts into it and attract various specialists and analysts, individuals and various auto brands to understand the specifics, improve the sound of our system, to fulfill our mission to improve the acoustic ecology in modern cities.

The full report is available at MarketsAndMarkets website for a fee.

The Importance of Electric Vehicle Warning SoundsElectric vehicle warning sounds could include:* A soft, continuous hum*...
19/07/2024

The Importance of Electric Vehicle Warning Sounds

Electric vehicle warning sounds could include:
* A soft, continuous hum
* A series of beeps or chimes
* A simulated engine noise
* A whooshing sound
* A melodic tone or tune
* A low-frequency rumble
* Artificial white noise

These sounds alert pedestrians, cyclists, and other vehicles to the presence of quieter electric vehicles. The choice of sound varies by manufacturer and regulations.

Various countries mandate EV warning sounds for safety. For example, the EU’s AVAS regulation and the U.S.’s NHTSA rules require EVs to emit sounds at low speeds. These regulations standardize pedestrian safety while allowing design flexibility.

Automakers use advanced techniques to create effective and pleasant warning sounds, combining synthetic and natural elements to avoid noise pollution. Some use directional speakers for targeted sound.

EV warning sounds are vital for road safety, addressing the silent operation of EVs to prevent accidents and improve pedestrian awareness. As technology and regulations evolve, effective warning sounds will be crucial for electric mobility.

Since 2016, THOR has been equipping cars with external sound systems and providing its customers with sounds recorded us...
17/07/2024

Since 2016, THOR has been equipping cars with external sound systems and providing its customers with sounds recorded using patented technology from real engines of the coolest cars in the world.

Since 2020, the team has been releasing the AVAS system, which is designed to make electric transport safer. And for electric cars, the THOR AVAS team comes up with synthetic sounds that help pedestrians navigate and understand when an electric car is approaching. Such sounds are quieter compared to those presented by THOR Electronic Exhaust and help create a more acceptable acoustic atmosphere for more environmentally friendly urban development. The synthetic sound database includes Future Car, Millenium Rider (Bike), Pacifica (Scooter), OceanWave (Scooter), Stellar (Car) and others. The team creates sounds not only for electric cars, but also for electric mopeds, electric scooters and other electric vehicles.

EV voice called THOR AVAS - an innovative feature that elevates your electric vehicle experience through sound. Transfor...
07/06/2024

EV voice called THOR AVAS - an innovative feature that elevates your electric vehicle experience through sound. Transform the silent hum of your electric ride into a personalized auditory journey that complements your Brand style.

Imagine a drive where you’re surrounded by a unique soundscape, tailored exclusively for your Brand. With EV voice, this becomes possible. Our THOR AVAS advanced sound technology not only makes your ride eco-friendly but also audibly pleasing and safe for pedestrians.

EV voice allows your electric vehicle to reflect your personality. There is an App, where your may choose different Sci-Fi sounds ensuring your electric vehicle stands out while complementing your lifestyle.

Join us in the future of electric driving with AVAS sounds. Give your electric vehicle its own unique voice.



More info: https://thor-avas.com

🥳 Today we congratulate the Happy Birthday of our head of the THOR AVAS project - Tim Maksimenko. It is his ability to u...
28/05/2024

🥳 Today we congratulate the Happy Birthday of our head of the THOR AVAS project - Tim Maksimenko.

It is his ability to unite people around him and to unite the team for the sake of goals and objectives that help the project to develop and move forward.

🎂 On behalf of the whole THOR and AVAS team, we congratulate you on your B-day and wish you inspiration and strength, development and prosperity! New victories and deep vision and feeling of the future! ⚡️

Tim is happy to share:

“I can say about the project that everything is not as fast as I would like, but it is growing and finally it turned out to break through and show the importance of making electric vehicles safer, I am very proud of the team! And the product is growing: we leave for the preparation ofarry and certification of both the production and the product itself.

In general, we have received a large number of responses and interest in a product that can close the requirements of the law, but at the same time will sound concise and beautiful, and therefore began the development of the product of the THOR AVAS Base, which will cost at the market level, have the necessary certificates and easily introduce into the product.

I am very glad that it turned out to shift the product, that we began to send the presale version to our partners and customers. I am proud that it turned out to collect such a delightful team around the project, and we calculate the economy and lay it in the canvas of the company. I consider the completion of training in the direction of the “managing partner”, which gave a good knowledge base and helped to identify shortcomings in the project and polish sharp corners. ”

Tim is so great Leader that any sea is knee-deep and mountains are shoulder-deep! 🙌🏼🥳🎂

Art 🖼️ and sound 🎼are distinct yet interconnected mediums of expression. Art, in its visual forms such as painting and s...
21/05/2024

Art 🖼️ and sound 🎼are distinct yet interconnected mediums of expression. Art, in its visual forms such as painting and sculpture, triggers emotions and thoughts through colors, lines, and forms. Sound, specifically music, influences us in a similar yet unique way. It conveys feelings and narratives through rhythm, melody, and harmony. Together, they create a holistic sensory experience, as seen in movies or music videos, where visual art and sound collaborate to narrate a story or deliver a message. This interplay between art and sound attests to their potency as universal languages.

As we shift from traditional internal combustion engines to electric vehicles (EVs), the soundscape has notably transformed. The thundering engines have been supplanted by almost silence, presenting a unique challenge for car manufacturers.

🔊Real vs. “Fake” Sound
Unlike their traditional internal combustion engine counterparts, Electric Vehicles (EVs) operate nearly silently. While this quiet operation is enjoyable for the driver, it can pose safety hazards, particularly at low speeds where pedestrians may not be warned of an approaching vehicle by sound alone.

To counter these risks, regulations have been implemented that necessitate EVs to produce synthetic sounds. These noises are generated using Acoustic Vehicle Alerting Systems (AVAS), which aim to notify pedestrians and other road users of an approaching EV.

While these noises may not replicate the precise sound produced by a combustion engine, they play a vital role in preserving road safety. However, the employment of synthetic noises has ignited debates among enthusiasts and critics, leading to discussions about the real vs. “fake” sound of EVs. Regardless of an individual’s stance on the authenticity of these sounds, they unquestionably contribute to the creation of safer roads for all.

This is where “fake” or artificially created sound comes into play. EV manufacturers employ sound designers to devise a range of noises that can indicate acceleration, deceleration, and more. These sounds are often broadcasted through external speakers to ensure they can be heard outside the vehicle.

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