DataNuum

02/06/2020

The is at the core of the whole thing so we don't want to say importance of customers, that's a given.



We are back with the part 2 of our transformation series. In the new article on our blog, we talk about the starting point of the digital journey and what mistakes to avoid. Click the link below to know more on how you can increase by focusing on your customers.

According to the late Peter Drucker, as he wrote in his book The Daily Drucker, there is one valid definition of business purpose, which is to create customer. He explains this more by emphasizing …

28/05/2020

Celebrating your customers' is known to be an unmissable to better and connect with your customers. Global and local statistics show that birthday messages can increase engagement rate by more than 150%, and revenues by more than 300% ! Yet less than 20% of brands implement it properly. Here are some of the best practices recommendation to follow:

1. Start with collecting the right , their not age group - Of course, this should happen after you build some kind of trust with the customer - so not from your first interaction.

2. Surprise them with a highly message on their birthday or a week earlier or maybe at the beginning of their birthday month, depending on what suits your brand!

3. Be - What is a birthday without a hashtag ? Maybe a birthday voucher or free product. Don't forget to create the sense of by setting a time frame for the validity of the gift.

4. Follow up - if do not act on the gift, remind them, and if they do, them and use this opportunity to ask for feedback and maybe refer new customers if feedback was positive.

21/05/2020

In this world, brands realize that in order to deliver on a heightened customer experience, it is critical to have access to reliable customer data.

According to Forrester Consulting, brands that effectively leverage unified customer profiles are more likely to experience growth, increased profitability and higher customer lifetime values:

- Brands that use Customer Platforms are 2.5 times more likely to increase customer lifetime value, i.e. higher revenues

- When asked about the key visible financial benefit of using an omni-channel Customer Data Platform, it came out as increased marketing efficiency and effectiveness, i.e. lower

19/05/2020

While are rushing to mitigate their losses during these times, it is crucial not to lose sight of the picture and continue to on the business's .

Our CEO, Mustafa Sadek, is starting a series of posts on . The knowledge and are aimed to help businesses with their own internal . The first article is officially on our !



This article is an to the notion and importance of Digital as the first step towards how businesses can make digital transformation work for them.



Click here for an read - more coming soon!

Throughout the many meetings and conversations we have had with different organizations about their digital transformation efforts, the conversations were mostly dominated by what technology or sys…

13/05/2020

Further to the implementation of data privacy restrictions like and , joined other internet browsers by announcing in January 2020 that it plans to phase out third-party cookies in 2 years stating that "Users are demanding greater - including , choice, and over how their data is used..." What does that mean? It is definitely saying goodbye to the most element that underpins the current digital ecosystem. Which may create disruption for agencies. Do you think we will be seeing agencies replacing their DMPs with first-party data platforms?

Let us know in the comments below.

05/05/2020

During this , physical and stay-home mandates have pushed of all sizes across the globe to plan and execute on their initiatives. New terms have been introduced like and contactless .
In-store omnichannel is no longer nice-to-have, rather a must-have.
In a McKinsey survey of US apparel retailers, more than 75% said they plan to immediately improve omnichannel integration in stores.

What are your omnichannel plans? Get in touch to help you accelerate them.

30/04/2020

28/04/2020

Throughout this and the laws being lifted, it's become a "new-normal" to apply omni-channel for retailers. Stores are looking to ensure a seamless and customer shopping experience.

To jump-start this integration, retailers could consider the following actions:

- Offer fulfillment basics: With the rise of
contactless pick-up, retailers should introduce curbside pickup and “buy online, pick up in store” features

- Build an omnichannel staff. should invest in training and equipping store associates to engage with customers online, they could also reward store associates for online sales

- Enable personalization of in-store by ensuring customer recognition online or offline

22/04/2020

Want to know more on your and strategies during this ?

Head to our blog to have an read about current-day marketing that you can enable your brand with!

Denial followed by fear and panic are the three feelings that were experienced by mostly everyone and every business during the first week. Now that it is a month plus into it, the only thing const…