27/07/2026
Procastangling Ecommerce project
Procastangling is a specialist fishing-tackle retailer selling across the UK and Ireland. One catalogue powers two storefronts: procastangling.com in pounds and procastangling.ie in euro.
Rather than bolt together off-the-shelf plugins, we wrote 18 bespoke modules for exactly how the business trades — an in-house, typo-tolerant search engine, a self-scheduling cron system that keeps everything in sync, live stock mirrored from Sortly, carrier-aware shipping, recommended-retail pricing, an automated sale section, loyalty, gift vouchers and click & collect — all wrapped in a fast, mobile-first storefront with custom landing pages for every discipline.
Read the full case study: https://simontodd.design/work/procastangling/ See it live: https://www.procastangling.com
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