Ray Smith Studio

Ray Smith Studio Swim school advertising built on behavioural thinking.

What makes parents stop scrolling, engage and take action?Our latest social media campaigns are built on Behavioural Des...
01/08/2026

What makes parents stop scrolling, engage and take action?
Our latest social media campaigns are built on Behavioural Design combining creative thinking with behavioural science to deliver better outcomes.
Explore the campaigns and the behavioural framework behind them via the link in the comments.

Every winter, Australian kids retire from swimming.Because Every Kid Is a Swimmer is a new self-initiated campaign for t...
01/08/2026

Every winter, Australian kids retire from swimming.

Because Every Kid Is a Swimmer is a new self-initiated campaign for the swim schools watching it happen. The ad's counterintuitive approach is to leverage the pride a parent already has in their swimmer, so stopping starts to feel like giving something up.

Read more about the behavioural design used. Link in the comments.

Superheroes don't need swimming lessons.Fearless is a new advertising campaign for the parents who are half sure they're...
26/07/2026

Superheroes don't need swimming lessons.

Fearless is a new advertising campaign for the parents who are half sure they're raising one. The ad's counterintuitive approach is to leverage that pride rather than correct it and win the parents who were never going to book.

Find out how to use the same strategy in your own swim school ads: https://raysmith.studio/fearless/

Ray Smith Studio is live It is a new advertising practice focused entirely on swim schools.The site brings together orig...
25/07/2026

Ray Smith Studio is live
It is a new advertising practice focused entirely on swim schools.
The site brings together original campaign thinking, behavioural strategy and creative work built around the problems the industry actually faces.
The work will keep growing.
We don’t make swim-school ads.
We build behaviour.
Link to the website in the comments

Most advertising starts with what to say.We start with what people do.Ray Smith Studio develops swim-school campaigns sh...
25/07/2026

Most advertising starts with what to say.

We start with what people do.

Ray Smith Studio develops swim-school campaigns shaped by the behaviours behind enrolment, retention and participation.

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