20/08/2026
I thought it was probably time for a little reintroduction.
I'm Sam (they/them), the person and creative visionary behind Angell Designs. I'm a non-binary, q***r, and disabled branding specialist, author, advocate, and NDIS participant. I help health, wellness, and NDIS businesses create brands, websites, social media, and more that feel strategic, and genuinely human (no AI in sight!!!)
But... the reason I do the work I do goes much deeper than "I like design" (although... for the record, I absolutely love it! Very, very much). My brain sees a badly spaced layout and immediately wants to hold an intervention.
Angell Designs started because I needed to build a life that truly worked with my body and mind. Traditional work was never built for the reality of my disabilities nor the chaos of being a human with an extremely complex and messy operating system.
SO I built something different.
Now, growing and sustaining my business is one of my own NDIS goals. Angell Designs is a crucial part of my independence, my future, and the way I get to contribute to the same communities I'm also part of.
That lived experience is what makes my work different.
When I design a website for an NDIS provider, I'm thinking of the participant (like myself) searching desperately for support at 2am. When I create social media content for a wellness business, I'm thinking about the person using a screen reader and relying on alt text. When I build a brand, I'm thinking about how trust, accessibility, and humanity can be felt before a client ever speaks to you.
I'm also proud to share I was awarded Graphic Designer of the Year (2026) by Prestige Awards Australia. It's recognition that means the world to me after 8 years of building my business through every high, low, hospital visit, and intense pivot.
So if you're new here: Welcome!!!
I'm here for thoughtful design, accessible websites, honest storytelling, disabled joy, and helping good people do good work without sounding like a corporate brochure in a trench coat.
If you're a health, wellness, or NDIS business owner looking for branding, website design, social media support, or some other design project... I'm taking clients for September and October so message me or visit my website to book your free discovery call today!!