SimpleMarketing.AI

15/05/2023

There's a lot of buzz about , but should your business start using generative to assist in content creation?

Generative AI is a cutting-edge technology that has the potential to revolutionize the way businesses operate. It can be used to automate repetitive tasks, make predictions, and even generate creative outputs. While the benefits of generative AI are many, it is important to assess whether your busin...

09/01/2023

Comfort, confidence, convenience and/or culture?

Comfort - comfortable with existing productivity level
Confidence - don't trust improvements available will deliver
Convenience - improving productivity disrupts how you work
Culture - resistance to 'new ways of doing'

Over the break I spent a lot of time reflecting on the challenges I, and other, business owners face in raising the productivity of our businesses – in effect achieving more with less. My business, reKnow, is all about helping other businesses be more productive, through the use of content generat...

13/12/2022

However you can choose an AI writing solution that uses facts specified by a human, rather than one that makes them up.

One of the challenges with AI writing assistants is that they are optimised for writing fluently, not writing truth. This means they can quickly and convincingly write on any topic, often sounding like an authentic expert, without actually being one. For general content this can be fine. If the ‘t...

13/12/2022

AI is a tool that works hand-in-hand with marketers to amplify their effectiveness and accelerate engagement.

Advertisers are always seeking solutions that can help them make their marketing more effective. But the industry has been slow to adopt AI solutions. Why? Some of the commentary around AI suggests that it’s a marketing tool that replaces marketers. However, the opposite is true. AI is a tool that...

05/12/2022

25/11/2022

Managing your mental health is critical - in the office and at home.

Mental health is a topic that is often ignored in the workplace, but it is important to understand how it can affect the work environment. Mental health not only affects the person in the individual level but also their work too. it's important to remember that mental health is not about a person's....

24/11/2022

It's said that elephants never forget, but humans do.
With AI helping remember your corporate knowledge, none of your staff have to be elephants

It’s been said that elephants never forget – and while this may not be completely true, there’s plenty of evidence of elephants greeting each other as friends after years apart or recognising handlers they’ve not seen for 20 or more years. Elephants are the only animal other than humans to c...

24/11/2022

Microcontent can help you keep up the pace of your content strategy.

21/11/2022

Simple language ain't that simple

Most people have heard of the KISS principle (Keep It Simple Stupid), but when writing content it’s not always easy to communicate as clearly and simply as we’d like. Professionals often have a language of their own, or it can be a factor of lack of time - having enough to write complex language...

16/11/2022

Here's 19 top tools to help you be more productive in your .

In this week’s edition of Tech Tuesday, we have assembled a selection of AI tools you can use for your business needs.

16/11/2022

Quad charts are a growing Defence requirement, but for many businesses creating one is challenging.

So ICN partnered with reKnow to use our AI skills to generate original Quad chart content in seconds.

Available now for ICN's 80K corporate members.

https://www.icn.org.au/news/stand-out-from-the-crowd-with-icns-automatic-quad-charts/