Barnard.co - Logo Design

Barnard.co - Logo Design James Barnard is an award-winning logo and visual identity designer with more than 15 years of experience.
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He's also a design educator, international speaker, community host and owner of logo design studio Barnard Design Co.

15/08/2026

[Based on a true story] Have you tried the brand noun process?

Once upon a time I did 5 completely unique options for a logo project, only to have them all rejected. Long time followers will recognise this ‘Electric E’ logo as one of those versions.

I would design full-blown versions of logo marks (mockups and all) using concepts that I was hoping and praying that the client would go along with. I missed the mark on all of them, and me and that client eventually parted ways.

It was brutal.

I ended up re-writing my process, and introduced the Brand Noun Process from Allan Peters (see his book ‘Logos That Last’).

It completely revolutionised my client interactions and changed the way I work, with more projects being signed off on the first go, or at least with minimal revisions.

     

P.S. Full story, I ended up giving that logo away to a local electrician and she now uses it as part of her branding! 😍

P.P.S. If you’re wondering if this is a repost.. yes it is! I’m on a much-needed holiday with my family right now.

04/08/2026

🧐 Did you know there’s a formula to work out rounded corners on an offset stroke?

Inner Corner + Padding = Outer Corner

E.g. 10px inner corner radius + 20px padding = 30px outer corner radius.

You don’t need it in Adobe Illustrator though…

1. Bring up your appearance panel
2. Duplicate your inner stroke
3. Effects - Path - Offset Path
4. Offset by your original padding (e.g. 20px
5. Now round your corner and it’ll follow suit!



P.S. If you’re wondering if this is a repost.. yes it is! I’m on a much-needed holiday with my family right now.

30/07/2026

❤️ Apologies for the big head…

See if you can spot the messaging in this CPR logo.

29/07/2026

👩🏻‍🚀 Comment ‘BOSS’ for your free ticket!

The Designer Boss Summit is back!

I’m gutted that I won’t be speaking this time around (I’ll be on a much-deserved holiday) but check this out!

The summit is four days this year, including 25 incredible designers and industry legends.

Get your tickets at the link in my bio.

Anna Dower & Emma Kate

27/07/2026

How do we solve the AI transparency problem in Hollywood? 

This was such a fun and interesting icon project that required all the skills behind logo design. 

The design system needed to be…

1. Timeless
2. Scalable
3. Language agnostic 
4. Without sentiment

All the hallmarks of a great logo design project, so while this project was a little outside the norm for me, it was right in my wheelhouse! 

Follow Scott McCarthy on Linkedin for more, and obviously follow me too!

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