10/03/2026
I recently had the privilege of designing the 2025 Annual Report for the Australian Childhood Foundation—an organisation I’ve been fortunate to collaborate with for over a decade.
Since 2013, I’ve helped design most of their annual reports, and during that time it’s been incredibly rewarding to contribute to the ongoing evolution of their visual identity and brand expression. Each year the challenge is to balance the weight and importance of the work they do with a design approach that is clear, engaging, and accessible.
This year’s report continues that evolution with a bright, optimistic and engaging visual direction—helping bring to life the stories, impact and people behind the Foundation’s work supporting children and young people recovering from trauma.
Designing reports like this is always a reminder that good design is not just about aesthetics; it’s about helping important stories be seen, understood and felt.
You can view the full report here:
https://www.childhood.org.au/wp-content/uploads/2025/12/ACF891-2025-Annual-Report-Revised-2.pdf