18/06/2026
A website alone doesn't grow a franchise network.
Over the past few months, our team at Digital Anthropology Australia worked with Royal Stacks Au to create an integrated franchise acquisition ecosystem designed to attract, educate, nurture and convert future franchise partners.
At the centre of the ecosystem was a custom franchise website: https://royalstacksfranchise.com.au
Built to showcase the brand, communicate the opportunity and guide prospective franchisees through the enquiry and application process, the website became the foundation that connected every stage of the customer journey.
But this wasn't simply a website project.
Our approach combined:
• Data and audience insights led by Peter Mav
• Brand strategy, creative direction, website UX, design by Ursh M..
• Paid media and acquisition strategy led by Layton McCann
• CRM automation and lead nurturing led by Roberta Maz
Together, every touchpoint was designed to work as one connected ecosystem. From audience targeting and paid media, to the website experience, CRM journeys, lead nurturing and franchise applications, each stage was strategically designed to move prospective partners through the funnel with purpose.
The result is more than a franchise website.
It's a scalable acquisition system designed to support Royal Stacks' next phase of growth.
Proud of what our team created together 👏