Emly Creative

Emly Creative A one-woman creative studio believing in modernism & minimalism. Purposeful and intentional design reflecting the necessary elements of your brand.
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Based in Melbourne, Australia.
→ Available for remote work.

On a high note from last year, I wrote a small article for The Architect 2025 publication.Writing about the TL Robertson...
27/02/2026

On a high note from last year, I wrote a small article for The Architect 2025 publication.

Writing about the TL Robertson Library was quite sentimental. As a Curtin University graduate, I know this building very well and just how overdue the upgrade was. Thank you to the project architects; Hames Sharley Perth, for your time and insights.

Another thank you The Australian Institute of Architects (WA Chapter) for the opportunity. The experience felt like the perfect crossover of my passions - architecture, interiors and marketing.

A few snaps of the issue, now part of my living room decor!





Australian Skincare Collective • Ethical, Sustainable and Australian beauty products that encourage conscious consumeris...
26/05/2022

Australian Skincare Collective • Ethical, Sustainable and Australian beauty products that encourage conscious consumerism.

〰️ I have released a three part series of this brand reveal on my profile. This is 3 of 3.

The Australian Skincare Collective (ASC) will be an online retail platform for small businesses and consumers to connect; cultivating a community for those who share a passion for quality, sustainable, Australian skincare brands. The platform will offer an efficient, hassle-free forum supporting conscious consumerism within the beauty industry.
The carefully selected collection of beauty, skincare and wellness products align to a specific criteria; providing the promise to consumers that their purchases are ethically sourced, Australian and sustainable.

LOGO INSPIRATION
Seeking inspiration from Australian landforms and landscapes. Organic and full of movement, the icon reflects the deep layers the poetic outback. The earthy colour palette is symbolic of our iconic red dirt, crisp blue skies, fresh oceans and blistering sun. The Australian elements at play.

ASC has conducted a soft launch, and is currently building up their repertoire of incredible brands. If you know of an Australian sustainable skincare company - reach out to them via Instagram.


Photography Credit:
(1) Moyo Studio
(2) Pexels
(3) Pexels
(4) Footprints - Sebastien Rigault

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Australian Skincare Collective • Ethical, Sustainable and Australian beauty products that encourage conscious consumeris...
26/05/2022

Australian Skincare Collective • Ethical, Sustainable and Australian beauty products that encourage conscious consumerism.

〰️ I have released a three part series of this brand reveal on my profile. This is 2 of 3.

The Australian Skincare Collective (ASC) will be an online retail platform for small businesses and consumers to connect; cultivating a community for those who share a passion for quality, sustainable, Australian skincare brands. The platform will offer an efficient, hassle-free forum supporting conscious consumerism within the beauty industry.
The carefully selected collection of beauty, skincare and wellness products align to a specific criteria; providing the promise to consumers that their purchases are ethically sourced, Australian and sustainable.

LOGO INSPIRATION
Seeking inspiration from Australian landforms and landscapes. Organic and full of movement, the icon reflects the deep layers the poetic outback. The earthy colour palette is symbolic of our iconic red dirt, crisp blue skies, fresh oceans and blistering sun. The Australian elements at play.

ASC has conducted a soft launch, and is currently building up their repertoire of incredible brands. If you know of an Australian sustainable skincare company - reach out to them via Instagram.


Photography Credit:
(1) Pexels
(2) Moyo Studio
(3) The Kimberley’s - Salty Aura

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Australian Skincare Collective • Ethical, Sustainable and Australian beauty products that encourage conscious consumeris...
26/05/2022

Australian Skincare Collective • Ethical, Sustainable and Australian beauty products that encourage conscious consumerism.

〰️ I have released a three part series of this brand reveal on my profile. This is 1 of 3.

The Australian Skincare Collective (ASC) will be an online retail platform for small businesses and consumers to connect; cultivating a community for those who share a passion for quality, sustainable, Australian skincare brands. The platform will offer an efficient, hassle-free forum supporting conscious consumerism within the beauty industry.
The carefully selected collection of beauty, skincare and wellness products align to a specific criteria; providing the promise to consumers that their purchases are ethically sourced, Australian and sustainable.

LOGO INSPIRATION
Seeking inspiration from Australian landforms and landscapes. Organic and full of movement, the icon reflects the deep layers the poetic outback. The earthy colour palette is symbolic of our iconic red dirt, crisp blue skies, fresh oceans and blistering sun. The Australian elements at play.

ASC has conducted a soft launch, and is currently building up their repertoire of incredible brands. If you know of an Australian sustainable skincare company - reach out to them via Instagram.


Photography Credit:
(1) Walpa Gorge - Kyle Hunter
(2) Moyo Studio

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Your brand grows with your business and its needs. 🙌🏼 It bends, shifts and moulds to your business does.⠀⠀⠀⠀⠀⠀⠀⠀⠀My own ...
10/05/2022

Your brand grows with your business and its needs. 🙌🏼 It bends, shifts and moulds to your business does.
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My own personal branding had a change recently; I added an additional submark based around my nickname “Em”
I decided to do this because I wanted to make my brand more personal and approachable.
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A good brand is one that can evolve and bend with the needs of your business without losing trust and recognition in your market.
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A little throwback to some Christmas communication graphics for Tru Transport & Logistics.Holiday periods can be unpredi...
05/05/2022

A little throwback to some Christmas communication graphics for Tru Transport & Logistics.

Holiday periods can be unpredictable and ensuring your communicating information regarding closure periods, irregularly working times and availability helps instil confidence from your clients within you.
Communication is key, as they say!

It can be as simple as a quick email blast - distributing a digital comms graphic (like so). It can make the world of difference to your most valuable clientele.

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Throwback to one of my favourites! Stanlowe’s logo design was inspired by the business owners furry companion - his dog ...
02/05/2022

Throwback to one of my favourites! Stanlowe’s logo design was inspired by the business owners furry companion - his dog Stanley.
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During the branding strategy process, I think this is often the most difficult questions for my clients to answer. So I ...
28/04/2022

During the branding strategy process, I think this is often the most difficult questions for my clients to answer. So I thought I would create a post to help provide some education around defining your target audience.
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The common response I get is “we want to target everyone because we want to be successful” but in order to be successful, you should in fact do the very opposite.
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The harsh truth is your product or service is not for everyone. The skill is learning where your niche lies - and to balance your exposure and reach to a nice medium. Positioning yourself to those likely to buy from you and appreciate what you offer.
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Some questions to ask yourself:
• What does this person do?
• What industry do they work in?
• What are their beliefs?
• What income do they earn?
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Business owners, have you defined your target audience / client persona?
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Fresh headshots vibes! ✨ Thank you ⠀⠀⠀⠀⠀⠀⠀⠀⠀-⠀⠀⠀⠀⠀⠀⠀⠀⠀
27/04/2022

Fresh headshots vibes! ✨

Thank you
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A quick little reminder to all my lovely new followers about what we do over here! ⠀⠀⠀⠀⠀⠀⠀⠀⠀In a nutshell… We are a free...
25/04/2022

A quick little reminder to all my lovely new followers about what we do over here!
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In a nutshell…
We are a freelance graphic design agency specialising in brand identity, marketing, web design and socials. Believing in simple and beautiful design solutions that have intension.
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How can your business use me?
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• Need a presentation design or capability statement out together? I’m your gal.
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• What about some fresh content for your social media platforms? Me me me.
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• Needing a brand refresh to motivate, give you clarity and align with your ability? Show the world who you are? Also me.
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• Marketing collateral to support your business needs? Such as letterheads, business cards, thank you cards, brochures, pamphlets, etc. Me again!
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• Needing your internal documents refreshed and aligned with your new branding? Yep, you guessed it.
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• Wanting to spruce up your work vehicle with a graphic design wrap? I’m your designer!
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• New graphics signage needed for your office? Over here!
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And so much more!
Flick me a message to get in touch.
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Address

Richmond
Melbourne, VIC
3121

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