31/03/2026
🌱 Say hello to VegBites 🐾
VegBites was created as a response to the growing demand for cleaner, more conscious pet products in an already crowded dog treat market. Developed for Walbert, the project explores how a vegan dog treat range can stand apart by focusing on simplicity, quality ingredients, and a less is more philosophy. With no nasties and only ingredients you can visually recognise, the concept positions VegBites as a feel good reward for dogs and their owners alike.
The creative direction combines bold colour, playful typography, and expressive imagery to bring energy and personality to the brand. Designed to stand out across packaging, advertising, and digital touchpoints, each element works together to create a fresh and memorable identity that feels both modern and approachable.
The tone of voice is light, positive, and confident, reinforcing the idea that plant based treats can still deliver excitement, trust, and joy. VegBites celebrates a new way to treat dogs, where simple ingredients and thoughtful design come together to get tails wagging.
Designed by Studio Ciccio (Carly Libreri)