AdFixus

20/03/2026

https://www.adfixus.com/post/mindbox-launches-curateid-a-privacy-first-intelligence-platform-powering-the-future-of-marketing-insight-and-outcomes

Mar 13, 2026 - With cookies fading and identity graphs fraying, Mindbox and AdFixus are betting a privacy-first identifier can restore clarity to digital advertising and redirect budgets toward premium publishers.

18/12/2025

15/12/2025

https://www.adfixus.com/post/multimodal-data-the-next-frontier-for-privacy-first-identity

Oct 27, 2025 - Multimodal AI is rewriting how the web understands content. Publishers that own both context and identity will control the next generation of ad relevance.

15/12/2025

https://www.adfixus.com/post/agentic-commerce-and-the-end-of-the-segmentation-era

Oct 27, 2025 - When AI agents start shopping for users, segments don’t matter, trust does. Publishers that can verify content quality and user engagement will win the new commerce landscape.

15/12/2025

https://www.adfixus.com/post/safari-is-no-longer-the-blind-spot-how-adfixus-makes-high-value-audiences-addressable-again

Dec 05, 2025 - Looking to restore full addressability and measurement to Safari traffic, turning previously invisible users into high-value, optimisable audiences. With privacy-safe IDs and CAPI for the open web, publishers can finally prove performance, increase CPMs and unlock meaningful revenue,....

30/07/2025

Advertisers and publishers can finally marry the best of walled garden reliability with open web extensibility. The result? Better data, better measurement, and better performance, without compromising user trust.

Jul 30, 2025 - AdFixus isn’t just deploying CAPI, it’s redefining what CAPI can achieve in a privacy-conscious world. Advertisers and publishers can finally marry the best of walled garden reliability with open web extensibility. The result? Better data, better measurement, and better performanc...

23/04/2025

https://www.adfixus.com/post/google-walks-back-on-cookie-deprecation-adfixus-moves-forward

Apr 23, 2025 - After five years of delays, promises, and pivots, Google leaves third-party cookies in Chrome. But third-party cookies are a relic of a broken system. It’s time to move beyond them - not wait around for Google to decide when it's convenient.

31/01/2025

https://www.adfixus.com/post/adfixus-is-excited-to-join-iab-australia-and-iab-data-council

Jan 30, 2025 - We’re excited to announce that AdFixus has officially joined IAB Australia and the IAB Data Council!

28/11/2024

Why AdFixus Aligns with the New OAIC Tracking Pixel Guidance

Nov 22, 2024 - The OAIC guidance signals a clear direction: privacy-first approaches will become the norm. Organizations need solutions that balance marketing effectiveness with privacy compliance. The key is building an infrastructure that gives you control. When you own your tracking infrastructur...

28/11/2024

https://www.adfixus.com/post/a-guide-to-retail-media-networks-what-they-are-and-why-they-matter

Nov 27, 2024 - Retail media networks are revolutionising the advertising landscape by creating a powerful ecosystem where brands, retailers, and shoppers all benefit. With access to first-party data, precise targeting, and advanced measurement tools, RMNs are becoming an essential part of any market...