26/05/2026
🚀 Your "About Us" page might be the key factor that encourages supporters to donate… or to walk away.
Many not-for-profits in Australia dedicate a lot of time to perfecting their homepage and donation forms — yet they often neglect one of the most impactful trust-building pages on their site.
Your About page is where visitors determine:
✔️ Why your mission is important
✔️ If they can trust your organization
✔️ Whether they want to donate, volunteer, or get involved
An effective About page should:
✅ Clearly outline your mission
✅ Share an engaging story
✅ Demonstrate measurable impact
✅ Feature real individuals behind the cause
✅ Include compelling calls-to-action
Keep in mind: people resonate with authenticity, not vague statements.
If your NFP website states "we help communities thrive" — it might be time for an update. Specific stories and quantifiable results foster genuine emotional connections and trust.
At Web 105, we assist Australian nonprofits in creating clean, mobile-friendly websites that are designed to engage supporters and inspire action.