NEVAM CX, Sydney (2026)

16/04/2026

Most teams don’t actually know what emails their customers are receiving.
Not fully and not end-to-end.

That’s why our next Nevam Community session is focused on:
How to audit and optimise your email journeys.

Britt and Taylor will be running a live working session where we’ll:
- map how email journeys actually exist today
- surface where things break down
- walk through how to audit a journey end-to-end
- design what an ideal setup should look like

We’re keeping it small (20 people) so it stays collaborative.

Join here:
https://ap1.hubs.ly/y0MBJG0

09/04/2026

Yep, we know. We're on it

Startups move fast. After our initial logo, the current Nevam brand was born in a one-hour team call. You know the kind — "let's just get something live" energy, placeholder assets, a vision moving faster than the design files.

It did the job. Just not forever.

You've told us (in no uncertain terms!) it needs an upgrade. We agree and it’s on the backlog.

So, we're in the middle of a Brand Uplift. And before we get into what's changing, here's what isn't: the name.

Nevam is Maven spelled backwards. A Maven is the expert at the front. Nevam is the backend of your customer touchpoints. The infrastructure that maps, analyses, and connects every interaction your customer has with your business.

The new brand reflects that. But the most interesting part isn't the look.

We're running this rebrand through our own platform. Which means we're not guessing what needs to change, we have full visibility into every touchpoint that needs to evolve.

We're using Nevam on Nevam. It turns out we make a pretty good client.
More soon.

08/04/2026

Can an AI agent convert on your site?

While most teams have been focusing on budget cuts and optimising flows using AI internally. We have been deeply building for the world where the customer is cutting the ‘discovery’ and using agents to be in the lifecycle for them.

This means crafting a team that can scrutinize every piece of content an agent references, building a proative team to maximise every touchpoint.

Teams building content governance and CX as a way of working have an edge.

Good CX and AI-readiness are the same thing now.

We broke it down in full. The audit, the gaps, and why the teams already doing CX well have the edge.

Link in comments.

30/03/2026

We are building a digital twin for marketing.

Most teams only understand their customer experience after it has already happened.

Analytics tells you where people dropped off.

NPS reveals how they felt.

Conversion data highlights what failed.

But by the time those signals appear, real customers have already experienced the friction.

A digital twin changes that.

Instead of analyzing the journey after the fact, the experience can be replicated digitally — ads, landing pages, navigation paths and conversion flows mapped into a single environment.

From there, scenarios can be run through it.

AI agents can move through the journey the same way a customer would, testing paths, identifying friction, and surfacing problems before performance drops.

The shift is simple:

Stop asking “What went wrong?”

Start asking “What might go wrong?”

Today Nevam helps teams build living journey maps for marketing.

The long-term vision is to turn those maps into a digital twin — where customer experiences can be tested, optimised, and improved before customers ever encounter the friction.

We break down the concept in the article: https://ap1.hubs.ly/y0JHWx0

25/03/2026

What actually happens when a room full of CX and marketing leaders maps customer journeys together?

On Friday we hosted our first Nevam Community session, led by Tiffany and Taylor from the Nevam team.

Instead of a webinar, we ran a live working session.

People jumped into a collaborative FigJam journey mapping exercise, shared how their teams currently map experiences, and talked openly about where things tend to break down across marketing, product, and CX.

Taylor and Brittany also walked through a live Nevam demo, showing how mapped journeys can move from insight to ex*****on.

The level of curiosity (and the questions that followed) made one thing clear:
teams are hungry for spaces where they can work through CX problems together, not just talk about them.

If you’d like to join the Nevam Community and attend the next session, you can sign up here:

https://ap1.hubs.ly/y0JlqM0

We keep the sessions small and interactive, so everyone in the room can participate.

See you at the next one.

25/03/2026

We are beyond proud. 🏆

This Friday night, our founder Brittany Fox took home the Innovator Award at the Women Leading Tech Awards by B&T — sponsored by Atlassian.

The origin story? Watch the video.

Her words say it better than we can.

Brittany started Nevam on a belief that enterprises shouldn't be guessing their customer journey. That living journey maps — and eventually a digital twin — could fundamentally change marketing, customer experience and operational efficiency.

She built that vision from scratch. On a bet on herself.

And last Friday night, the industry recognised it.

We also want to celebrate the incredible finalists who shared the stage — the standard was exceptionally high, and it was an honour to be among you:

→ Christine Marie (Chaz) Domingo (Probe Group)
→ Hayley Bron (Probe Group)
→ Libby Varcoe (Atlassian)
→ Olga Zharuk (TeqBlaze)
→ Sophie Avard (Atlassian)

To the Nevam team — you built this with her.

Tiffany Ekanayake | Ben King | Benjamin Mackenzie | Claire Waring | Najla Haddad | Taylor Brodie.

To every woman watching — this one's for you.

Thank you B&T and Atlassian.

19/03/2026

Exciting projects incoming at Nevam.

To help bring them to life, we’re thrilled to welcome Gabriella Besharim and Kayla Lok, who are joining us from Boston University.

Gabriella is studying Business Administration with a focus on Finance and Marketing, while Kayla is studying Public Relations.

They’ll be working alongside Claire Waring and the team as we roll out a number of initiatives across marketing, community, and customer experience.

It’s always energizing to bring fresh perspectives into the room, especially from the next generation of builders and creators.

Welcome to the team, Gabriella and Kayla. We’re excited to have you here.

17/03/2026

Final call for our next Nevam Product Community session this Friday.

We’re running a live CX journey mapping and auditing session led by Tiff (Product Designer) and Taylor (Enterprise & Experience Manager) from the Nevam team.

Instead of slides, this will be a working session with the community.

We’ll look at how teams actually map customer experiences today, where the process tends to break down, and how those journeys can turn into real insights and prioritized action.

If you work in CX, marketing, or product, this session is for you!

We’re intentionally capping the session at 20 people so it stays interactive.

If you’d like to join the community and attend, join our product community and see the link to secure your spot!

https://ap1.hubs.ly/y0H6710

13/03/2026

On Wednesday we hosted an International Women’s Day meetup with WeWork who generously opening their space for the morning.

The room was filled with female founders, operators, and supporters of the startup ecosystem… people building companies, sharing stories, and making the kind of introductions that move things forward.

Exactly the kind of energy a healthy ecosystem needs.

Thank you to everyone who came along and helped make the evening what it was.

And a big thanks to for hosting us.

More to come.

08/03/2026

What do you fix first when everything is on fire?

That’s the question marketing teams ask when customer behavior shifts, pressure builds internally, and every team believes their issue deserves priority.

And in that moment, prioritization usually collapses into reaction.
When we work with enterprise teams, we separate the immediate fire from the operating rhythm that caused it.

First, we stabilise:
1. Map the journey end-to-end
2. Surface every friction point
3. Apply a value vs effort matrix

Which issues are highest impact and lowest effort?
Those move first.

But if that’s all you do, the fire comes back.

Capacity must be deliberately split across three speeds:
- New initiatives: the strategic work that creates future growth.
- Optimization: improving what already exists, refining prior launches, and reducing drag before it compounds.
- Bugs and breakdowns: the work that keeps the system functional.

If everything is urgent, nothing is strategic.

The real goal isn’t answering “What do we fix first?”

It’s building a system where that question stops dominating every quarter.
We break down the full framework in the article.

https://ap1.hubs.ly/y0Fs0x0

04/03/2026

Subject: Most marketing tech wasn’t built for marketers.

Body
“Most marketing technology was built for technical people, not for marketers, which makes our jobs harder. Nevam looks like it’s designed for marketers to do marketing work (and it was designed BY marketers!).
Tech should make a marketer’s job easier and more effective, not add another complex skill set or operational burden.”

From a Nevam client

….
Marketers are visual and responsible for more channels and content than you can imagine. So tech should be visual and easy for them to get on with their life.

Less operational burden, more visibility and more ex*****on. That’s the bar we are trying to set.

25/02/2026

AI: You can't buy your way out of this.

Yesterday we brought together some of the sharpest minds in AI, marketing and technology to talk about what it actually means to market in a world of autonomous agents. Buyers and bots.

Here's what we walked away with:

1. AI is now a channel. Treat it like one (Brittany Fox)

Not a trend. Not a threat. A channel with its own funnel, its own logic, its own way of evaluating you. Every piece of content now needs to answer two questions: can it convert a human, and can it convert a bot? Start with Jobs to Be Done.

2. We've been here before (Ruth Haffenden)

SEO. Digital transformation. Social. Every time the market panicked, every time the fundamentals won. Stay calm. But clean up your house. Content debt is now a liability and that legacy messaging from 2019 is quietly undermining your AI visibility right now.

3. Human opinion has never mattered more (Ruth Haffenden & Ben Cooper)

The great irony of the AI era: what other people say about you, reviews, articles, testimonials, is becoming your most powerful marketing asset. AI is a truth machine. If what you say and what others say about you is consistent, AI amplifies it. If it isn't, AI ignores you.

How your brand is experienced by the customer in all of your touch points is now more important than ever. People will train their agents based on personal preference.

4. Challenger brands have a head start (Ruth Haffenden & Ben Cooper)

No legacy content. No mixed messaging. No years of contradictory campaigns to unpick. This might genuinely be the golden age for challenger brands.

5. AI ownership has to come from the CEO down (Ben King)

Who actually owns “AI readiness” inside an organisation? It must come from the top down. Yes, there will be work to be done by marketing, product and tech but the CEO must own driving it. Not a fringe team. Not a working group or committee.

One small thing you can do today.

Go search for your own brand in ChatGPT, Perplexity, Claude. Actually look at how AI describes you. Then give your team the tools and time to experiment. Learn by doing. The brands that start now, even imperfectly, will be ahead of the ones still waiting for a strategy document.

Thank you to our extraordinary panel and to everyone who showed up at 7:30am, you're our kind of people.

Read the full breakdown on our blog: https://ap1.hubs.ly/y0Drkg0

NEVAM CX

16/04/2026

09/04/2026

08/04/2026

30/03/2026

25/03/2026

25/03/2026

19/03/2026

17/03/2026

13/03/2026

08/03/2026

04/03/2026

25/02/2026

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