10/06/2026
ChatGPT Ads are now live in Australia, and most brands haven't clocked what that means yet.
OpenAI has opened sponsored placements inside ChatGPT, and Australia is one of the first markets switched on. These aren't keyword ads. They sit below the AI's answer and target the intent in the conversation itself, at the exact moment someone is asking how to solve a problem.
Here's our read for clients:
It's a new inventory source, not a replacement for Google or Meta. Treat it as test budget, not a re-allocation.
The brands that win early are the ones already showing up organically in AI answers. Paid and organic visibility are linked here in a way they never were on Search.
Your product data and content need to be clean and machine-readable now, before you spend a dollar on placements.
We're already mapping what this looks like across our clients' verticals. If you want to know whether ChatGPT Ads are worth a test for your business, let's chat.