31/08/2025
Job Title: SEO & SMM Specialist
Company: IoT Lab BD
Location: 1188/1, East Shewrapara, Mirpur.
Contact : 01836719243(Whatsapp)
Job Type: Full-time
Job Overview:
IoT Lab BD is seeking a skilled “SEO & SMM Specialist” to manage and optimize our digital marketing efforts for both local (Bangladesh) and international clients. The ideal candidate will be responsible for SEO (Search Engine Optimization), Social Media Marketing (SMM), Meta Ads, Google Ads, and content creation to drive sales growth. You should have a strong understanding of on-page & off-page SEO, keyword research, local and international SEO strategies, social media engagement and paid advertising.
Key Responsibilities:
1. SEO (Search Engine Optimization)
- Conduct keyword research for local (Bangladesh) and international markets.
- Optimize website content, meta tags, and structure for better on-page SEO.
- Implement off-page SEO strategies (backlinks, guest posting, local citations, etc.).
- Manage local SEO (Google My Business, Bing Places, local directories).
- Monitor international SEO trends and adjust strategies accordingly.
- Track rankings, traffic, and performance using Google Analytics, Search Console, and SEO tools (Ahrefs, SEMrush, Moz, etc.).
- Improve website speed, mobile-friendliness, and technical SEO.
2. Social Media Marketing (SMM) & Paid Ads
- Develop and execute social media strategies (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Create, manage, and optimize Meta Ads (Facebook & Instagram Ads) and Google Ads (Search, Display, YouTube).
- Run A/B testing for ad creatives, audiences, and landing pages.
- Monitor ad performance, ROI, CTR, and conversions, and adjust budgets accordingly.
- Engage with followers, respond to comments, and build an active online community.
3. Content Creation for Sales Growth
- Write and optimize SEO-friendly blog posts, product descriptions, and landing pages.
- Create engaging social media content (videos, graphics, carousels, reels, etc.).
- Develop lead magnets (eBooks, guides, webinars) to attract potential customers.
- Collaborate with designers and copywriters for high-converting content.
Required Skills & Qualifications:
- Proven experience in SEO (local & international), SMM, and paid ads (Meta & Google Ads).
- Strong knowledge of Google Analytics, Google Tag Manager, and SEO tools.
- Ability to create high-converting ad copies and landing pages.
- Familiarity with WordPress, Shopify, or other CMS platforms.
- Experience in content writing & marketing strategies for lead generation.
- Understanding of sales funnel optimization.
- Excellent communication skills (English & Bengali preferred).
Preferred Qualifications:
- Certification in Google Ads, Meta Blueprint, or Digital Marketing.
- Experience with e-commerce SEO & marketing.
- Knowledge of graphic design tools (Canva, Photoshop, Illustrator) or video editing.
Why Join IoT Lab BD?
- Opportunity to work with local and global clients.
- Dynamic and collaborative work-from-office environment.
- Performance-based incentives.
- Continuous learning and growth in digital marketing.
How to Apply?
- Send your resume, portfolio (SEO/SMM case studies), and cover letter to “[email protected]”.