08/07/2021
Is AI chatbot really a thing?
The more we advance in Internet technology, the more capable marketers can personalize the customer experience. Simple tactics, like including the name of a prospect or a "recommended" content e-mail based on shopping, once included, but it is no longer. It is not possible.
With the growth of data, maturation of marketing automation, and the development of artificial intelligence, personalization has risen to the 1 to 1 level - one company for one consumer.
Chatbots are at the crossroads of all three. Nowadays these bots can do quite amazing things, from being individual designers to booking excursions as a virtual tour operating agency.
As hyper-personalized messages progress, the line between bot and human is blurred, which enables customers to achieve almost everything they would otherwise want to browse a website or an app for. If you get the personalization of chatbot right, your customers can get what they want and get it faster.
Chatbots have a strong potential to bridge the personalization gaps in online channels such as websites and email that apply personalization to a broad size: email lists are divided into groups, websites can serve a gender-related version of a user-related site - but not a one-to-one personalization of the website.
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