02/09/2022
"A Logo is NOT a Brand" Yes you read it
right!
People often mistakenly think that a brand is a logo but that's wrong. I saw this many times in my timeline on Facebook there's this manufacturing and rebranding company that posted a skincare mockup product that says "Place Your Brand Here", which means to place your logo here. And as a Brand Designer, I've got triggered over it.
So if you're reading this bless you! I will spill the important tea.
Your logo is part of your branding, Yes, but the brand is how you interact with customers and what type of message they get from every interaction. This determines whether your brand is liked or not by consumers, because at the end of the day, branding is all about getting people to like a company or a product enough to make them a customer.
It is more than just a logo or just the colors that you use in an ad. It's the way employees talk about their company with friends and family or during interviews, it's how you respond when customers have questions or concerns your brand is every interaction that people have with your business.
See how deep the brand is? Let's simple it this way "A brand is a reputation, It is your customer's gut feeling about your product, service, and company. Let's simply put
brand as perceptions".
Have you seen such ads? That has triggered you? Let me know in the comments.
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