15/06/2026
An SEO audit only matters if it turns into action. Here's the order I work in after every audit:
Fix what's hurting you: speed, broken links, mobile
Strengthen SEO: titles, keywords, backlinks
Refresh content: update, restructure, add visuals
Improve UX: navigation, CTAs, layout
Track and repeat: traffic, rankings, conversions
The audit finds the problems. The follow-through gets you found.
What's the first thing you fix after an audit?