Prime Division

Prime Division UX design for financial brands. http://www.primedivision.com Our retainer-based services are built for companies that value strategic, long-term UX support.

We design and develop cutting-edge digital experiences for fintech startups, banks, payment systems and AI-powered SaaS platforms. We design and develop cutting-edge digital experiences for banks, fintech startups, and AI-powered SaaS platforms. We don’t just design interfaces — we partner with product teams to continuously improve, scale, and future-proof digital financial experiences. Brand Expe

rience:
Paysafe, Skrill, SentinelOne, Mako AI, Umushroom, 20th Century Fox, Sony Pictures, Sony Vaio, Lionsgate, Paramount, Warner Brothers, NBC/Universal, MGM,

We are happy to share that the latest issue of Ikonomika magazine features a profile article about our work: “Modern Des...
28/01/2026

We are happy to share that the latest issue of Ikonomika magazine features a profile article about our work: “Modern Design for Financial Products”.

We talk about how UX in finance isn’t just about visuals — it’s about designing trust, clarity, and control when real money is at stake.

Thanks to the Ikonomika team for the invitation.

One-size-fits-all is lazy. Give the €40 shortfall a lifeline, and the €4M transfer a runway. Slide away 👉
01/12/2025

One-size-fits-all is lazy. Give the €40 shortfall a lifeline, and the €4M transfer a runway. Slide away 👉

Stop asking for five things at once. Ask smart, ship fast!
26/11/2025

Stop asking for five things at once. Ask smart, ship fast!

Big bank, big budget, tiny adoption. Zing by HSBC burned ~$150M and still didn’t stick. We broke down what went wrong an...
19/11/2025

Big bank, big budget, tiny adoption. Zing by HSBC burned ~$150M and still didn’t stick. We broke down what went wrong and how to avoid it next time. Swipe & save. 👇
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If it feels a little off, it probably is. Six silent hustles hitting logins, carts, and payouts. _____hashtag hashtag ...
18/11/2025

If it feels a little off, it probably is. Six silent hustles hitting logins, carts, and payouts.
_____
hashtag hashtag hashtag

How fintech and banking will look like in 2050 ?
14/11/2025

How fintech and banking will look like in 2050 ?

Banks used to set the rules. Customers do now. This is how outside-in design wins. Less process, more done.
13/11/2025

Banks used to set the rules. Customers do now. This is how outside-in design wins. Less process, more done.

Four messy steps turned into one tidy flow. This is how we unlocked more payouts 🤘
12/11/2025

Four messy steps turned into one tidy flow. This is how we unlocked more payouts 🤘

Not all banking apps are boring. Some teams really cared about the details. We collected 10 examples that are worth copy...
11/11/2025

Not all banking apps are boring. Some teams really cared about the details. We collected 10 examples that are worth copying for your next fintech project. ✅Save for later.

Revolut is out here making money fun and instant, and banks are still hiding “transfer” three menus deep. Let’s compare....
10/11/2025

Revolut is out here making money fun and instant, and banks are still hiding “transfer” three menus deep. Let’s compare. 👇

We’re moving to “I already checked this, just approve.” That’s the whole vibe. Less hunting for buttons, more “done for ...
07/11/2025

We’re moving to “I already checked this, just approve.” That’s the whole vibe. Less hunting for buttons, more “done for you.”

We pulled 5 of the most painful fintech/banking fails and what actually went wrong (hint: it’s not just tech, it’s decis...
06/11/2025

We pulled 5 of the most painful fintech/banking fails and what actually went wrong (hint: it’s not just tech, it’s decisions, UX, and timing). Check them out before you repeat them 👇

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Promishlena Zona Hladilnika, Boulevard "Cherni Vrah" 51
Sofia
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+359884759016

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