Rich Keller Website, SEO & Digital

Rich Keller Website, SEO & Digital Rich Keller Websites, SEO & GEO

07/21/2026

Chinese AI Models

For years, the narrative was simple: Silicon Valley builds the frontier models, everyone else catches up. That story is getting harder to tell.

Chinese AI labs are shipping competitive work. Qwen's latest models are credible. DeepSeek made noise. The gap that felt inevitable five years ago is closing faster than most people expected.

What's interesting isn't whether Chinese models will eventually match or exceed Western ones — at this point, that's a when, not an if. What's interesting is how uncomfortable it makes people in the US and Europe.

We're used to technological dominance as a given. When it becomes a contested space, the instinct is usually to regulate, restrict, or dismiss the competition. Easier than accepting that the advantage was temporary.

The real question isn't which country builds the better models. It's whether the best ideas will come from everywhere, or whether we're heading toward fragmented ecosystems that develop in isolation.

That outcome shapes a lot more than just AI.

What you or your business account interact with is as important as what you post. this goes for any social media platfor...
06/01/2026

What you or your business account interact with is as important as what you post. this goes for any social media platform, I'll probably only get 1 like 😂😂😂 only interact with your ideal customer, that will amplify to similar customers. If you sell hotdogs, don't keep liking a hamburger post.

Q1 Review: The Metric That Mattered MostThe first quarter of your "New Web" We made it. The first quarter of the "New We...
03/30/2026

Q1 Review: The Metric That Mattered Most

The first quarter of your "New Web"

We made it. The first quarter of the "New Web" is in the books.

We’ve audited our humanity, mastered GEO, and expanded to video. Now, take a look at your Lead Quality.

Are the conversations you are having better? Are the clients who call you more informed?

That is the goal of this strategy. We aren't chasing viral hits. We are chasing sustainable, high-trust business relationships.

Ready for Q2? Next quarter, we are going to dive into Automation that Doesn't Feel Robotic. Stay tuned.

— Rich Keller

Why "Updating" is Better Than "New"In 2026, "Freshness" is a ranking factor.Why ?You probably have a blog archive sittin...
03/24/2026

Why "Updating" is Better Than "New"

In 2026, "Freshness" is a ranking factor.

Why ?

You probably have a blog archive sitting there gathering dust. That is the goldmine.

The Strategy:
Don't write a new post. Take a post from 2023, update the stats, add a new "2026" section, and republish it.

It already has authority.

It already has links.

You are just telling Google, "Hey, this is still relevant."

Rich’s Corner:

I spent last weekend updating my own posts from 2016-24. It took half the time of writing new ones, and I saw a nice traffic bump in 48 hours.

Work smarter, not harder.

People aren't just looking for where you are; they are looking for what people say about you.Read more:  link in 1st com...
03/18/2026

People aren't just looking for where you are; they are looking for what people say about you.

Read more: link in 1st comment

Search is Everywhere (YouTube & TikTok)Why We Need to Talk About VideoGoogle is still king, but the kingdom is getting c...
03/10/2026

Search is Everywhere (YouTube & TikTok)

Why We Need to Talk About Video

Google is still king, but the kingdom is getting crowded.

Younger buyers (and increasingly, older ones) are skipping Google entirely.

🔎They are searching
on YouTube.

🔎They are searching
on TikTok.

Video is the New SEO Metadata

You don't need to be a "YouTuber." But you do need video content. Why?

Google owns YouTube. Video results take up huge space in search.

Trust. Seeing a face builds trust faster than reading text.

I am wrapping up our "Mastering the Machine" month with a hard truth: If you can't write it better than a robot, don't w...
03/02/2026

I am wrapping up our "Mastering the Machine" month with a hard truth: If you can't write it better than a robot, don't write it at all.

The internet does not need another 500-word article on "Why Marketing is Important."

The AI has read 10 million of those. It knows.

Read more in 1st comment

In school, you were taught to write an intro, body, and conclusion. In 2026, you need to write the Answer First.
02/19/2026

In school, you were taught to write an intro, body, and conclusion. In 2026, you need to write the Answer First.

How to Structure Content for AI Snapshots

Address

Brandon, MB

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