Original Kreative

Original Kreative Helping female entrepreneurs glow up their businesses with bold branding & website design.

Sometimes the details within a brand don’t need to be loud to mean something. The chair started out as a small idea and ...
04/30/2026

Sometimes the details within a brand don’t need to be loud to mean something. The chair started out as a small idea and ended up becoming one of the most defining parts of the August Edit Beauty brand.

It’s a nod to where this experience starts, in the chair. This is the space where the client sits, settles in and lets go as they prepare for one of the most important days of their lives.

Because that’s the heart of their work - artistry led by intuition, built on experience,
and grounded in the belief that beauty doesn’t need to be created - only revealed.

That spark is what lit up everything. Revealing that even smallest touch-points like a brand illustration can feel just as intentional as the work itself. Nothing is there just because or to look good. It all connects back to the experience and that’s the difference between a brand that’s styled and a brand that’s strategically built.

If you’re a beauty business or service-based brand and your visuals feel disconnected the strategy is where the shift happens.

I’m currently booking brand identity design and Showit website design for female entrepreneurs ready to build something that actually means something. Let’s turn your story into your strategy!

DM me BRAND and I’ll send you the next steps!!

If you’d describe your website as fine, but deep down you know it doesn’t really feel like you - hear me out.August Edit...
04/27/2026

If you’d describe your website as fine, but deep down you know it doesn’t really feel like you - hear me out.

August Edit Beauty didn’t need more added to their brand or website. They needed things stripped back and realigned.

The old site wasn’t reflecting the level they were actually operating at. It felt a little generic, a little too bridal default and just wasn’t doing their work justice.

Because what they do is different. It’s about refining what’s already there - real skin/features and creating an experience where women feel like themselves, just more at ease in it.

So we rebuilt it from the ground up. Brand first…always.

From there we designed a Showit website that actually supports how they work with stronger alignment, more contrast, layouts that feel structured without being stiff and imagery that leads the experience.

Now when you land on the site it just clicks. It feels thought-through and easy to trust. And that matters because their clients aren’t looking for chaos. They want to feel taken care of and now the website meets them there.

If you’re a female entrepreneur and your brand + website aren’t matching the level you’re at anymore…that’s usually your sign.

I have limited spots available for May - DM me and I’ll send you the next steps so you can stand out in the chaos and connect with your dream clients!

Forever daydreaming about this brand ☁️🪄
04/13/2026

Forever daydreaming about this brand ☁️🪄

The AEB monogram is one of those brand details that looks simple, but there’s actually a lot happening inside it.Using t...
03/04/2026

The AEB monogram is one of those brand details that looks simple, but there’s actually a lot happening inside it.

Using the three initials was intentional because they hold the entire essence of August Edit Beauty without any extra noise which mirrors the way they approach beauty itself. Refined, thoughtfully edited and focused on what actually matters.

Every letter in the mark was shaped to connect into one continuous form so that nothing feels disjointed. The structure flows together the same way their artistry does - with instinct, technique and collaboration all working in sync.

The upward sweep of the A introduces a sense of movement which is a subtle nod to the beauty industry. The B curves into the form with softness bringing warmth and approachability to the mark. The E acts as the foundation adding structure, clarity and balance. Together the forms create a brand mark that feels both architectural and fluid balancing luxury with approachability.

The brand mark that is flexible for any application - from packaging to digital spaces. A small symbol with a story to tell.

If you’re a beauty brand or service-based business owner thinking about refining your brand presence - this is the kind of intentional work I love creating.

August Edit Beauty is officially here…When we started this rebrand it wasn’t about changing who they are, but wanting to...
03/03/2026

August Edit Beauty is officially here…

When we started this rebrand it wasn’t about changing who they are, but wanting to clarify it. The work has always been instinct-led and centred around experience.

Their brand needed to reflect that same depth.

At the core of August Edit is a belief that beauty doesn’t need to be created - it needs to be revealed. Their artistry refines what’s already there - real skin, texture and expression. Nothing is masked or over worked.

So we built a brand that carries that same energy. We made sure to step away from the overly feminine scripts and sugary bridal clichés.

Instead we leaned into refined typography, intentional spacing and a neutral palette that feels warm, mature and self-assured. Every detail reflects the way they work - precise, instinctive and deeply experienced.

This isn’t beauty shaped by trends - it’s beauty shaped by mastery. And now their brand finally feels like the level they’ve been operating at all along.

If you’re in that space where your work has grown but your brand hasn’t caught up yet this is your reminder - clarity changes everything.

One of my favourite parts of building the Sammy June Photography brand was designing her a mark and color palette that a...
02/06/2026

One of my favourite parts of building the Sammy June Photography brand was designing her a mark and color palette that actually meant something.

The brand mark centers around a bird of prey. Not for dominance or to be dramatic, but for what it represents - awareness, perspective and knowing when to step in and when to let things unfold naturally.

That’s exactly how Sam works behind the camera. Observant, intuitive and never forces moments that don’t belong.

The tail of the bird was created as a nod to sun rays and the golden hour soft glow that shows up again and again in her work. Organic lines were used to keep it honest and raw while smooth curves keep it approachable.

Then there’s the color palette - grounded and warm.

Deeper tones add contrast and a sense of trust without ever feeling heavy. Warmer earth-leaning shades bring in that western-rooted energy that feels so true to her. Lighter accent tones introduce glow and warmth - the kind you feel at golden hour.

Colors pulled from real places and familiar textures - fields, dust, leather, trees and the sky right before the sun drops.

This is the kind of branding I love creating - thoughtful, intentional and deeply aligned with the person behind the business. Strategic brand design that actually supports how you work.

Brand and website designer for photographers + creative entrepreneurs
Strategic branding | logo design | visual identity | website design

When Sam came to me she was feeling a little lost. Not in her talent, but in how to articulate what actually sets her ap...
02/05/2026

When Sam came to me she was feeling a little lost. Not in her talent, but in how to articulate what actually sets her apart.

She could feel her values, but putting it into words and visuals exactly what made her different? That part felt fuzzy.

So that’s where we started - we slowed things down and built this brand from both strategy + feeling - not from what everyone else in the photography industry is doing.

We let everything be guided by what Sam does best - creating experiences that feel stress-free, supported and actually enjoyable. The kind where people relax and just get to be themselves.

The rebrand is comforting, uplifting and easygoing with a visual system that feels grounded in something real. Just honest design for a photographer who cares deeply about how people feel during the process and not just how things look at the end.

This is what strategic branding looks like when it’s done right and when visuals finally match the depth of the work behind them.

Happy launch day Sammy June Photography - I truly loved every minute of this!

When visuals speak, people listen.Before someone reads your bio, checks out your website or ever DM you - they feel your...
01/30/2026

When visuals speak, people listen.

Before someone reads your bio, checks out your website or ever DM you - they feel your brand.

Your visuals are doing the talking long before you get the chance to explain yourself and if your branding feels scattered, outdated or like it belongs to a past version of your business - people notice. Not in a dramatic way, but just enough to keep scrolling.

Buttttt… when your visual identity is intentional? When your brand design and website design actually reflect how you work and who you serve? That’s when trust starts building and the right clients lean in.

Great branding feels confident - not chaotic. It communicates with clarity, consistency and confidence.

If you’re a female entrepreneur who’s ready for a brand and website that finally match the level you’re playing at - I’d love to help.

Send me a DM and let’s talk about creating a strategic visual brand identity that does the talking for you.

Let’s talk about the Daydream brand mark -This wasn’t just a pretty symbol - it was designed to mean something.At the ce...
01/27/2026

Let’s talk about the Daydream brand mark -

This wasn’t just a pretty symbol - it was designed to mean something.

At the center is a primrose - the flower tied to love, renewal and new beginnings in Scandinavian culture. A quiet nod to heritage, but also to what weddings really are.

The start of something lasting.

The larger bloom represents Nicole and her steady presence, leadership and the calm hand guiding the process.

The two smaller flowers below? The couples she creates magic with. Side-by-side and always people first.

Nothing here is accidental. The cloud-like shapes hint at the daydream - imagination, possibility and that head-in-the-clouds feeling without getting too literal.

The stems and leaves ground everything back down reflecting how Nicole holds a wedding day together with structure, trust and organization.

The entire mark leans into Scandinavian restraint - simple forms and purposeful lines. That restraint gives the brand room to breathe and space to grow through patterns, stationery, textures and future brand moments.

This is the kind of logo design that sets my heart on fire! It’s symbolic, thoughtful and most importantly - built to last. A mark that can stand confidently beside the primary logo or carry the brand all on its own.

Brand strategy, logo design + visual identity for a wedding planner who plans with heart and knows how to run a damn good day!

From the very beginning Nicole was clear - Daydream needed to reflect how she actually plans weddings. Alongside her cou...
01/26/2026

From the very beginning Nicole was clear - Daydream needed to reflect how she actually plans weddings. Alongside her couples, deeply organized, people-first & led with heart.

So that’s what we built.

The brand comes to life through…

A logo where letterforms have been customized to introduce gentle movement, soft curves and a subtle flow that creates a feeling of being alive rather than static.

A color palette created to feel grounded yet imaginative. A balance of confidence, warmth and joy that mirrors the experience Nicole creates for her couples.

A brand mark inspired by love, new beginnings & collaboration all wrapped in a design approach that embraces Scandinavian restraint. Clean lines, thoughtful simplicity & space to let the story breathe.

_____

Daydream lives where imagination meets experience - a visual brand that is just as dreamy as it is confident.

This project was about creating space - for collaboration, clarity & weddings that feel supported instead of stressful.

A brand strategy, visual identity & Showit website for an Alberta wedding planner doing things her own way.

The hand-drawn peony became her brand mark which is her favourite flower, but also the perfect symbol for her growth and...
12/10/2025

The hand-drawn peony became her brand mark which is her favourite flower, but also the perfect symbol for her growth and the love + meaning she weaves into every celebration.

Now booking for January 2026.
If you want your brand hitting different next year, DM “January” and let’s get you locked in.

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