06/19/2026
$4.45 million.
The average cost of doing nothing.
That's not the ransom. That's the documented average cost of a single data breach. Downtime, recovery, legal exposure, customers who don't come back.
43% of those breaches hit small and mid-sized businesses. Most believed they were too small to matter.
Here's where the $4.45M goes:
Downtime while systems are locked
Legal fees and regulatory exposure
Forensics and recovery work
Customer churn (this one's quiet but brutal)
Insurance premiums you'll pay for years
Most founders budget for cybersecurity like they budget for office snacks. A line item. Something to handle when there's room.
The numbers don't care about your timing.
60% of small businesses close within six months of a breach. Not because the attack was sophisticated. Because the recovery cost more than the company was worth.
Every founder I talk with knows breaches happen to someone.
The harder question: Have you run the numbers on what one would cost you, this quarter, with your setup right now?
Worth doing the math before someone else does it for you.
What's the one security gap you keep meaning to fix but haven't?