BrandingbyEl

10/27/2026

Stepping out of designer mode and into the frame for a change 📸🤎

Had an amazing time at OBJX Studio, getting out of my usual routine and spending time around other creatives. A little reminder to make room for the fun part of being a creative, too.

Thank you x for making me feel so comfortable in front of the camera and turning it into such a fun experience!

10/27/2026

Still thinking about Chef Tori's Cocktail Tasting 🥂

Six cocktail courses, each paired with delicious, thoughtfully curated bites and the joy of sharing it all around one table.

This experience was such a pleasure, seeing everyone sip, taste, connect and discover their favourite pairings made it even more special.

Thank you to Chef Tori & Mark 🥂 Here’s to more great food paired with great drinks, and evenings worth gathering for✨

10/25/2026

Turns out having strong opinions about fonts is a skill 💻

And somehow, I turned that into a whole creative career.

But in my defence… the right font really does change EVERYTHING 😌

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10/24/2026

The logo isn’t step one 🙃

Designing gets so much easier once you've done the thinking first.

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10/24/2026

Back with another trending edit from my feed...and this time, it’s gone to my head 🫠

Taking on the Bobble Head Edit for Ep. 2 📱

The steps? Duplicate, cut out, scale up and follow the movement with keyframes. Keeping my floating head attached to my body? That took a little more commitment...

Edit rating: 4/5 — ADVANCED ⚡️

Its not actually that advanced… I made it harder by how I filmed the footage! 😂 A cleaner shot would’ve saved me several adjustments.

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10/23/2026

Tried it for fun but immediately had design feedback 😅

Adobe Firefly’s “Off the runway” gave me the dramatic jacket, but I wanted a different colour. So I brought the image into ChatGPT and used the Adobe plugin to request a deep dusty raspberry pink.

A little art direction = a look that feels more me.

Team blue or team raspberry? 👇🏽

x

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10/23/2026

The design process is basically equal parts strategy, tiny decisions, second-guessing, and randomly falling in love with something you almost deleted 10 minutes ago.

Designers, what’s something you say way too often while working? 👀

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10/22/2026

Check out this project! ☺️

The identity explores a softer, more intentional side of coffee culture through minimal typography, muted packaging colours, triangular can structures, and a playful coffee bean mascot named Nobi, short for No Buzz Inside.The brand system was designed t...

10/21/2026

10/20/2026

Brand Designer Red Cards 🟥

Not because I have it all figured out... mostly because I’ve learned some of these the hard way 😭

The more I grow, the more I realize most creative problems get easier when the direction is clear first.

What’s getting a red card from you? 👀

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