02/04/2010
The Influence of Websites on Pop Culture
Where do you go to read about a new movie? Or watch the trailer for a new video game? Some rely on television commercials. Others stick to the newspaper or magazines. But as the power of electronic news grows, most use the internet to listen, watch and read about the newest film, game or television show. Take the popular online database, imdb.com; according to alexa.com, IMDB is consistently among the top 50 visited websites on the internet, top 25 within the United States. So that begs the question, what influence does the internet and electronic media have on movie ticket sales and dvd purchases? Does a movie having an interactive and innovative website influence viewership?
Let’s take the second highest grossing movie ever, James Cameron’s Avatar, for example. First, check out the movie’s website. If you actually waited for all the loading and watched the intro and the trailer, I expect you spent a significant amount of time on the site. By the time you get to the official site, you’ve spent a minute looking at reviews, four minutes watching the trailer and another two or three minutes staring at a status bar that tells you the site is loading.
When you finally reach the main page, you are greeted with an interactive and engaging website done completely in flash. From the music to the alternating backgrounds to the mac-esque scrolling features, this website is an epitome of the creativity present in the movie itself. While I spent most of my time admiring the technical aspects of the site rather than watching the videos and playing the games, I must admit that the features certainly intrigued me. I had seen Avatar before I landed on this website. Now I want to see it again, just to relive the amazing special effects, CGI and even the great soundtrack.
What did this website do for you? Do you think it effectively captures the essence of the movie? Does it draw you in? Most importantly, will you go to the theatre to experience the phenomenon that the website seems to promise potential viewers? And will you buy or rent the DVD so that you can explore the features that, if they live up to the promise that this website and the movie seem to provide, will be exciting, stimulating and worth every cent you pay?
The bottom line is that every trailer seen on TV advertises a website at the end. Top dollar is spent on those websites in the hopes that they will drive traffic, excite potential viewers, and generate revenue. In the case of Avatar, I think they’ve done a great job: a perfect example of an online marketing campaign that enhances the entire Avatar experience.
James Cameron's epic motion picture, Avatar - in theatres December 18th worldwide. Starring Sam Worthington, Sigourney Weaver, Michelle Rodriguez, Zoe Saldana, Giovanni Ribisi, Stephen Lang