Clayton Red Creative Co.

05/04/2023

Client - Hazelgrove Elementary School
Project - New athletic and spirit branding for student and staff apparel

Hazelgrove Elementary in Surrey, BC reached out in need of a new athletic mark to replace their existing brand which had potential conflicts with copyrights. The new marks would be applied to student and staff apparel including hoodies, t-shorts, sweatpants and hats.

The new brand set needed to be instantly recognizable for younger students as well as be able to scale down for the smallest applications, such as hats, lanyards and badges.

Several mockup variations in the existing school colour system were presented, as well as alternate colour schemes. The final selected set features a two-toned wordmark centred by a stylized C in the shape of an active hurricane’s spiral. The bold and simplified typeface also allows for easy readability at the smallest sizes.

06/21/2022

I’ve known my friend Mark Redman going on close to 20 years. He’s an avid hiker and an excellent photographer, and has captured some jaw-dropping shots of the Alberta wilderness. I highly encourage you to check his IG profile for some truly inspirational photos.

A short time ago when I got my studio up and running again, Mark sent me a message to say how he had used some of my logo work as inspiration for his personal adventure branding. The way I see it, if he wants to ape some of my design, then it should be a little more personalized. I’ve really enjoyed exploring the world of adventure branding and had some ideas in my head based on Mark’s photography and adventures.

I know Mark really liked some of the “camp badge” iconography I’d put together, so I created a version based around a large letter R as the primary shape, with mountains, open lakes and kayaks as the main features.

https://www.kenchernoff.com/project/mark-does-outdoors/

04/13/2016

Great read on making your sign-up password requirements more transparent: http://buff.ly/1oY4jw4

Ease password creation by showing users the text they type, the password requirements, and a password-strength meter.

04/05/2016

Finally! Been waiting for reminders to sync across all Google services.

03/09/2016

via CSS-Tricks : CSS scroll snap points - some interesting ideas for full-page design.

Before this new CSS I'm about to introduce existed, locking an element into the viewport on scroll required rigging up some JavaScript. As you may know, Ja

01/19/2016

Open API? So many possibilities for my .

Amazon had something of a surprise hit when it announced its programmable Dash buttons that allow to you to quickly order product refills. Now the company

12/09/2015

Looks like I need to dust off some old concept packages.

I’m just teasing. Relax! Put your feet up as you watch the game. That was by far my most favourite thing to do when my team was averaging more empty seats than occupied. I have a soft spot for the...

12/09/2015

Great news to see.

The B.C. government announced a new tech strategy for the province that will include an investment of $100 million into local tech startups.

12/01/2015

Awesome free e-book from Awwwards - UX Design Trends 2015-2016 Sharpen or refresh your skills!

Citing analysis from UX experts and featuring analysis of 71 examples, UX Design Trends 2015 & 2016 explains the current best practices of UX design....