Maison ZOLTS

05/08/2024

I'm running my first-ever 5K for a good cause. As a not-runner, pretty sure this is gonna hurt. If y'all like mental health, donate here:

My name is Dasha and I own Maison - a little branding, design and marketing studio based in Durham. As a cancer survivor and small business owner, it's important to me to support healthy causes that hit close to home.

04/18/2024

2/9) At Maison, our brands grow with their owners. Which is why we design dynamic logo suites as part of our branding packages.

When potential clients book free brand strategy sessions with me, I am often asked, "What is a dynamic logo design, why is it necessary, and what are some examples of big companies that do this currently?"

As a business owner who has shaped her entire business around her client's questions, my answer is this:

A dynamic logo suite consists of multiple logo options that share common traits, but may have variations in the chosen imagery and layouts. Those variations can include whether you have square, horizontal, or vertical formatting, or if you're placing those images on dark or light backgrounds, or the size of the canvas the logo will show up on - from a billboard to a website favicon.

What does this mean for your brand? Your audience is given more opportunities to resonate with and remember your brand, by having more symbolic options to associate with your brand's ethos.

My favourite example of the OG dynamic logo is Google and all of their calendar-based variations.

For anyone who thinks having multiple images associated with your brand will take away from its memorability - ask yourself if Google has that problem.

That's why when you work with Maison to build your own brand, we'll hand in around 6 different logo options and tell you to keep all of them. You'll use one predominantly, but have the variations available when unique opportunities come up.

Dynamic logo suites really shine if you're trying to develop a line of merchandise that advertises the brand without being too plain, redundant, or repetitive.

Visit the brand at www.carconciergecanada.ca and .canada

Curious to find out more? Grab a free brand strategy sesh with via our profile.

02/05/2024

1/9) At Maison we don't design logos. We create brands with strategy.

One of my good friends approached me last winter, saying he wanted to pilot a new offering in Canada - a high-end, car concierge brand. The boutique would be aimed at providing high-net-worth individuals white glove service in helping them find the luxury pre-owned car of their dreams.

From automotive deal brokering, to procuring the vehicle, financing and leasing, warranties and maintenance, vehicular inspection, and seamless home delivery - Car Concierge Canada is the CEO's solution to all things automotive.

We understood our problem: this is a used car sales brand, and this industry typically has a shady reputation.

We also understood our solution: lean on branding outside of the industry status quo to create an unprecedented client experience.

Our goal was to draw inspiration from luxury designer brands, then lend a sense of history, authority, class, and professionalism.

We really loved Hermes in particular. Their logo is a saddled horse and carriage because of their history as a carriage accessories manufacturer for the aristocracy. Despite that no longer being the literal or sole service of Hermes today, the imagery still lends a sense of history, authority, class, and most certainly, professionalism.

Applying that thinking to Car Concierge, we chose esoteric, delicate, and vintage looking brand elements. Is this a super niche speakeasy in Toronto that you stumbled upon? Or is it the boujiest re-sale brand you've ever seen?

When it comes to choosing logo suites for your brand: don't go literal. It's far more beneficial to extrapolate symbolism and ideology to project who you want to be to your target client. That's the beauty of creating a visual language - there are so many elements that work as sliding factors to cultivate the exact impression you want to put out there.

Visit the brand at www.carconciergecanada.ca and .canada

12/29/2023

12/12) To a beautiful 2024. ☀️👋

12/27/2023

11/12) I don't know about you, but I'm dreaming of warmer weather. There's something so special about balmy nights in Muskoka, which is exactly what inspired this beer sampling station concept. This mixes brand sampling, photo opps, and dining experiences all in one.

Made by Vibe Vending aka LALU FUN FOODS / .e 🌙

12/26/2023

10/12) Imagine coming across this beauty product sampling station while you're Boxing Day shopping.

A brand ambassador chats you up, interviews you, and fills out an assessment on an iPad they're carrying around.

The test result produces a product recommendation from the new product line being promoted. Your ambassador hands you a sample of that exact product.

They offer you a free full size product in exchange for you taking a photo in their popup holding your product and tagging their company.

Imagine how that whole experience would feel.

That's the magic of brand activations and immersive retail.

Organic, natural beauty sampling station concept made by Vibe Vending aka LALU FUN FOODS / .e 💧

12/25/2023

9/12) It's a green Christmas. 🌲

Retro-tropical trade show booth concept made for by Vibe Vending aka LALU FUN FOODS / .e 🌿

12/24/2023

8/12) Urban jungle convenience store combined with brand partnership opportunity, product launch (that's a fridge in there) and photo opp. Imagine you came across this in the middle of Yorkdale or Eaton Centre. How magical. 🌴

Created by Vibe Vending aka LALU FUN FOODS / .e

12/23/2023

7/12) Toronto Pineapple Whip, enough said.

Created by Vibe Vending aka LALU FUN FOODS / .e 🍍🍦

12/22/2023

6/12) BUNNY HILL CHILL. I have no idea how Emi came up with the idea of merging a popup experience that's pink, winter themed, serves ice cream, and could show up at a local ski hill... or inside of a mall.

Getting to design popups is literally like playing Sims 3 - any of those nerds in the building with me?

I'm enjoying myself so much, reminiscing and scheduling these posts, looking at all these different popup concepts. This was a really fun chapter in Maison's story! Created by Vibe Vending aka LALU FUN FOODS / .e 🍦