Anika Aggarwal

Anika Aggarwal Hi, I'm Anika Aggarwal. I am a brand designer & strategist, Adobe CC Expert and a global Adobe Express Ambassador.

I help craft impactful design solutions and build
engaged communities.

Running a small business is one of the hardest and most quietly rewarding things you can do. Nobody really prepares you ...
06/16/2026

Running a small business is one of the hardest and most quietly rewarding things you can do.

Nobody really prepares you for it, not for the slow months, the solo decisions, the way you have to be your own hype person on the days when nothing feels like it’s working.

But building something that’s truly yours? that feeling never goes away for me.
What keeps you going on the hard days? 👇

06/03/2026

Unbox the acrylic type ruler keychain and type definitions poster with me - these are perfect ✨

Go get yours - hoodzpahdesign.com/shop

05/31/2026

Fonts I’m obsessed with ✨

#1 Map Roman by David Jonathan Ross
#2 Interstate Pi by Frere-Jones Type
#3 Lincoln Electric by Canada Type
#4 Venice Blvd by 
#5 Bogart by 

[Source images from respective foundries to showcase the usage]

typetrends summerfonts foundry AdobeFonts adobecreativecloud branddesign branddesigner branddesignstudio brandidentitydesign

Not every Al tool makes sense in my workflow at the moment, but these ones do!From brainstorming and research to transcr...
05/26/2026

Not every Al tool makes sense in my workflow at the moment, but these ones do!

From brainstorming and research to transcripts and on-the-go notes, these tools are making my workflow faster, more efficient and my life simpler.

But I’m curious, as a creative and small business owner, what Al tools do you use to boost productivity?
I’d love to know!

Oh, and this post isn’t sponsored but I LOVE creating with and , easily one of my favorite places to experiment all day err day 🧪

ai productivitytools creativebusiness alindesign aitoolsfordesigners aitoolsforproductivity

Nothing about creativity is black and white.Yet somehow AI made a lot of us see it that way. You either adapt or you don...
05/01/2026

Nothing about creativity is black and white.

Yet somehow AI made a lot of us see it that way. You either adapt or you don’t. You stay relevant or you don’t. The grey, the messy middle, joyful, pointless-feeling part of making things… seems like it slowly got squeezed out of the process.

I’ve been making carousels lately. And it has brought back the joy of sharing on social media. Years of learning, bad taste, good taste, starting over, all compressed into something. The grey is the whole point.

So stick around. Because there’s more where this came from. 👀

The AI discourse is exhausting but this is actually useful so here we go. I made this carousel because I kept seeing the...
04/17/2026

The AI discourse is exhausting but this is actually useful so here we go. I made this carousel because I kept seeing the same “use AI to write your captions!” content and I wanted to show what it looks like when you go a level deeper.

1. Scheduled tasks that do repetitive research while I’m not even at my computer.
2. Remotion-skill that lets me test visual ideas in seconds.
3. Projects that remember everything so I don’t have to re-explain my whole brain every single conversation.

Curious… are you using Claude, ChatGPT, or something else day to day? Let’s chat about it in the comments 👇

socialmediastrategy

If I could go back in time, I’d tell myself to work on my content pillars from the get go. But I am glad this process fi...
04/10/2026

If I could go back in time, I’d tell myself to work on my content pillars from the get go. But I am glad this process finally evolved for me and my brand positioning. Hopefully this carousel helps you a little in your process and provides a framework that brings a little structure away from posting sparingly. 🤝🤞

The scale of this feels a bit unreal. Like I’m stepping into something that doesn’t fully exist… ironically, but still m...
04/07/2026

The scale of this feels a bit unreal. Like I’m stepping into something that doesn’t fully exist… ironically, but still makes sense while you’re in it.

I’ve been experimenting with Firefly Boards recently, building these surreal versions of myself in spaces like this. The idea isn’t to make something perfect, but to get out of your box and do something unusual. I used to collage a lot and I think this is slowly becoming my new playground.

While I’m still figuring it out as I go, I can say that it’s been an interesting space to be in. Tagging some fellow inspiring creatives in the comments - you’re in for a treat!

04/06/2026

Some video overlays I did for a recent video production for a client!

Your brand color is doing more talking than you are. Before anyone reads a word, they’ve already felt something, might a...
03/30/2026

Your brand color is doing more talking than you are. Before anyone reads a word, they’ve already felt something, might as well make it intentional.

Swipe to find three questions to find your brand’s color. 👉
Trust. Energy. Luxury. Calm. It all has a HEX code.

Save this for your next brand project

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Toronto, ON

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

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