10/20/2020
How to make a Business Promo Video inexpensively and look professional at the same time.
If you don’t have the budget to hire a videographer to shoot a promotional video for your business consider shooting it yourself using your cell phone’s video camera. Today the better phones have excellent cameras that produce good quality videos.
We offer post production video editing services at affordable prices to enhance your video by adding your logo, captions, information screens and editing out all your mistakes or even combining two videos into one. Visit https://www.graphicflowdesign.com/GFDLwp/video-editing/ to see our video editing samples.
Here are some tips for shooting your video to get the best results:
First decide what you wish to achieve. Are you trying to build general awareness about your business or trying to promote a particular product or service?
Make sure you differentiate your product or service from your competitors. Explain why what you have to offer is superior to what your competitors offer. (e.g. Superior Customer service, lower prices, better product, expertise, fast turnaround, trust)
Video length: Today people are bombarded with information and advertising and have a very limited attention span. So, try to make the ad as short as possible. We would suggest 30 seconds is a good length and to not go any longer than 1 minute.
Script it out: First write a general outline what you want to cover. Then write a script.
Rehearse the pitch over and over again until it sounds as natural as possible and you have memorized it. Make sure you are looking towards the camera and not on your script.
Don’t do it as a selfie, if you are the spokesperson, ask an employee, spouse or friend to shoot the video for you.
Vertical or Horizontal? Ads always look better when they are horizontally shot and they are more adaptable to a variety of screen widths.
Video Resolution: Make sure your video is shot in the best resolution. The format 1920 x 1080 is widely used.
Lighting: Find a location where you can have natural light, always face the source of light, in that way you will have your face illuminated. If you are shooting indoors make sure you have all your lights on.
Show products and describe their features if applicable. If you offer services such as construction, landscaping or interior design showing shots of completed work would enhance your ad. If it is a professional service such as a lawyer or accountant then you can include client video testimonials.
Video background and dress recommendations. Make sure you background is neat and tidy. If you are using a backdrop screen, make sure you don’t dress in the same colour. If for example you have a green screen and dress in green, once the green screen is removed in post-production all the body parts dressed in green will be removed as well. Also avoid shiny clothing, strips or patterns and large flashy silver and gold Jewelry as they can present wavy patterns or shimmers to appear in the video. Eye Glasses can also cause reflections so if possible, better to take them off.
Don’t use hand written signs: They look sloppy and amateurish. Instead consider adding information screens, captions and your business logo to the video. If you can’t do this yourself consider hiring a video editing service.
Where to host your video: You can create a YouTube account and YouTube channel for free. This is fairly simple to do. Once you load the video to the channel you can post the video to social media and to your website either by posting the video link or by copying an embedded code of your video within YouTube. To obtain the embedded code of your video go to your channel, select on the video and you will see once it opens a “Share” button under the video. Click/tap on “Share” then select ‘embed” and then “copy” Then you can paste the code you just copied into social media or to your website.
If you don’t have the time or inclination to create the YouTube account and channel yourself this is another service that we can help you with.
Visit https://www.graphicflowdesign.com/GFDLwp/video-editing/ to see our video editing samples
If you are interested in our video editing services feel free to email us at [email protected] and we will get right back to you.
We can turn your self shot business video into a professional looking advertisement. You only get one opportunity to make a first impression so let us help you get it right. Whether you are adding video to your website, planning to advertise in social media or preparing the video for a trade show we...
