23/07/2025
Before you launch that website, here’s what you should actually be checking:
1. Homepage message.
If I land on your site and can’t tell what you do in 5 seconds, you’re losing leads already.
2. Mobile responsiveness.
Open it on your phone, scroll, tap on buttons, and links. If it’s breaking on mobile, it’s broken period.
3. Page speed.
Run a speed test. If it takes more than 3 seconds to load, visitors are bouncing. You think they’ll wait?
4. SEO setup.
Check the meta titles, descriptions, and headers. If your site isn’t optimized, don’t cry when Google ignores you.
5. Call-to-action.
What do you want visitors to do? Buy? Call? Book? Make it obvious. If I have to guess, I’ll leave.
6. Broken links.
Click through everything: menus, buttons, footers. If one thing is dead, it kills trust across the board.
7. Forms.
Test your contact forms, your quote forms, your newsletter forms. If someone tries to reach you and it fails, they’re probably gone for good.
8. Email notifications.
Do you get notified when someone fills a form? Do they get an auto-response? If not, you’ve already dropped the ball.
9. Analytics.
Is tracking installed? Can you see where users come from, what they click, and how long they stay? If not, you're flying blind.
10. Legal pages.
Privacy policy, terms of service, refund policy. If you’re collecting data and you skip this, you’re asking for trouble.
And finally, if it’s a new build, there’s no margin for nonsense.
That site better be solid.
But if it’s a redesign, a few small issues are normal.
Still, anything structural (like poor UX or weak messaging) is non-negotiable.
Better yet, hire someone who knows what they’re doing.
Because the cost of checking now will always be cheaper than fixing a mess later.