21/02/2018
We're writing a risk mitigation guide for live streaming. Aimed at customers (project managers) it includes everything you need to consider for brand protection.
For example, if you're streaming over one Internet connection, what happens when that connection fails? A bonding VPN (using multiple service providers over cell, cable or DSL) or auto-fallback stream via a separate link (YouTube does this well) is the answer.
We estimate that during 2017 there was a 5% failure rate, outside our control. with our Facebook streams. That's got a lot better now as Facebook irons problems out but for some, even a 1% risk is too much.
Stay tuned for our article, or read some of the risks involved with Smartphone live streaming here.
Smartphones are amazing live streaming tools and should, without a doubt, be an integrated part of any online marketing strategy. Each generation of hardware gets better, makes the job easier and t…