24/05/2022
The difference between logo and visual identity
Logo
It is the graphic element that is used to refer to an institution or one of its projects or products, and one party can own several logos together, such as the company owning its general logo that symbolizes the company, and it also has other sub-logos used with some of its products, and for your logo to be successful, it must It fulfills two conditions, the first of which is that it is distinct from the logos of your competitors, and the second is that it be fast in memory.
visual identity
The visual identity is more comprehensive than the logo, as the logo is the main component in it. It consists of the logo after it is overlapped with a set of lines, colors, shapes and the rest of the other visual components. This is what is known as the visual identity that appears in prints, seals, uniforms, personal cards, and others.
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