13/07/2012
Keyword Research
Keyword Research is very important and can literally make or break your SEO campaign. Most popular mistake people make is to select one word or two word keywords to rank on. The whole idea of keyword research is to select realistic keywords which can bring in significant amount of traffic. We use paid version of WordTracker and Google Keyword Research tool and involve our clients in keyword selection.
Title Tag Optimization
Title tag appears at the top bar of your web browser. Based on the keywords in this tag¸ search engines list the site relevant to a search made in their engines. It is one of the important aspects of getting rankings in search engines. Since this title also appears in search engines’ result pages¸ appropriate use of keywords in promotional language may result in more clickthroughs.
Robots.txt Optimization
This file allows you to hide files or directories that you don’t wish the search engine spiders to find. You can let us know which files or folders you do not want spiders to crawl they will be disallowed.
W3C Validation
The Markup Validation Service by the World Wide Web Consortium (W3C) allows Internet users to check HTML documents for conformance to HTML or XHTML and is also a quick method to check for errors in code. We validate your sites as per W3C guidelines.
Working on HTML Source Code
Apart from Title Tag, there are other sections on your web page which can be optimized. These include, Meta Description tag, Image Alt tag, Adding Header tag for important information on your web page. Sometimes we take out Javascripts and making them external to increase Text to HTML ratio.
Image & Hyperlink Optimization
We incorporate keywords in Alt text of image tags and title attribute of hyperlinks. This helps to a certain extent in search engine rankings.
Canonicalization
We incorporate keywords in Heading Tags (h1 to h6). Search engines do consider this tag while ranking a site.
Local Search Engine Submission
We submit your site to various local search engines. This helps to improve your local visibility over the net and get some local traffic as well.
Customer Review Submission
Most of the consumers check out online business reviews before making a purchase or signing up for a service. We submit reviews about your site or business to these local search engines so that you remain one step ahead of your competitors.
hCard Integration
hCard is a simple, open, distributed format for representing people, companies, organizations, and places. hCard is one of several open microformat standards suitable for embedding in your website. We create an hCard markup that is supported by local search engines and add it to your contact page.
Updating Pages For Local Search
We update pages for local search by adding your local contact address and telephone number in an "address" tag. This helps to optimize a site well in local searches.
Press Release Submission
Press release is a news release written for a new event that might take place in your business or industry. Distribution of the same to online media helps in building your brand name and in the long run in the improvement of search engine ranking. Google now displays even news results in their organic result pages.We write it and submit to various PR sites for you.
Additional One Way Links
We submit your site to free search engines and directories and get one way links from these sites. This helps to improve link popularity of the site. This is also done manually.
Blog Submission
Blogging is a frequent¸ chronological publication of personal thoughts. You can write about a topic that interests you so much and link to any website that is relevant. This also helps in building your brand as you can write good reviews about your company.
Press Release Submission
Google also displays videos in its organic listings. We create and optimize video presentation of your business and submit it to various video sharing sites like Youtube, MySpace, Google Video, Metacafe, etc.
