16/02/2026
Imagine a world where every single thing that we produce does not accumulate as waste, but becomes part of a living cycle. 🌎🌱
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There are companies that take such vision as part of their brand identity, a driving force that fuels their day-to-day decisions. They chose circular economy over linear one, reusable packaging over disposable one, local over global.
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What you see on this picture is a hand made jewellery piece, one of the many original products by .biojoyas. Their jewellery is made from natural and biodegradable materials such as seeds, fibres and wood, in collaboration with indigenous Amazon communities. Every piece carries a story of forest, craftsmanship and conscious production. 🌿
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When Silvia, the founder of the Sembra Biojoyas, invited me to rebrand their logo, the intention felt clear from the start: to create a visual language that truly reflects their values they stand for.
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After a series of video meetings followed by in-depth questionnaire I have developed a complete visual identity system — from logo design, colour palette and typography to graphic elements, business cards, shop banners and web design direction for their online store. A visual world rooted in nature, ♻️ thinking and care.
Projects like this remind me why I do what I do.
Design can hold values. Design can support meaningful businesses.
You can explore the full project on my website portfolio www.ninasefcik.com Link in bio 👆
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