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Amplify Software

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Amplify Software

Global AI solutions for media automation. Optimize workflows & boost productivity.

28/05/2026

The conversation about artificial intelligence in the media sector tends to swing between two extremes: unbridled enthusiasm or fear of being replaced.

But the reality is far more interesting.

AI is not here to replace editorial judgement, narrative sensitivity or the experience of teams. It is here to lighten the load of routine tasks so that journalists, editors, producers and creators can devote more time to what really matters: crafting relevant stories.

With tools such as GeNews, Amplify is committed to creator-centric AI: capable of helping to identify and assemble visual resources according to the context and tone of each story, whilst always maintaining the editorial team’s creative oversight.

The difference lies in how the technology is used.

Used without a strategy, AI can be nothing but noise.
Integrated correctly, it can become a competitive advantage for producing content with greater agility, consistency and control.

Because the future of media isn’t about choosing between people or technology.
It’s about getting them to work better together.

20/05/2026

Producing more content shouldn’t mean working in a more chaotic environment.

In the media sector, the problem often isn’t a lack of talent, but rather the number of repetitive tasks that slow down the process: searching for files, reviewing hours of video, generating transcripts, categorising content, or locating specific resources within large audiovisual libraries.

Optimising an audiovisual workflow means reducing friction, automating processes and making every piece of content easier to find, understand and reuse.

At Amplify, we’re working towards this: AI applied to media operations, metadata extraction, intelligent assistants and tools designed to integrate into real audiovisual production processes.

Technology does not replace the creative process.
It organises it, speeds it up and makes it more efficient.

Optimisation is not about producing without discernment.
It is about working better to produce with greater impact.

14/05/2026

Many media companies, production houses and broadcasters have a vast hidden treasure: their audiovisual archive.

Hours of interviews, news coverage, events, programmes, historical footage and visual resources that could generate value once again… but which are often lost in systems that are difficult to search.

The problem isn’t just storing content.
The real challenge is finding it, understanding it and reusing it when needed.

That’s where AI makes the difference. With tools for metadata extraction, visual recognition, transcription, classification and smart search, an archive ceases to be a mere repository and becomes an active source of value.

At Amplify, we work to help media teams index, organise and make better use of their audiovisual content, transforming large volumes of material into accessible, useful and strategic information.

Because when content is well organised, it’s found faster.
And when it’s found faster, it’s put to better use.

Turn your audiovisual archive into a strategic asset, not a search problem.

05/05/2026

In the media sector, time is one of the most valuable resources.

Every day, teams work with large volumes of video, audio, archive material, news items and content that must be localised, edited and distributed quickly.

AI applied to audiovisual workflows streamlines tasks such as transcription, subtitling, translation, cataloguing, visual recognition and metadata generation.

With solutions such as Seiri, Amplify helps transform multimedia content into material that is easier to find, organise and reuse, optimising processes that previously required much more manual time.

The key is not to produce more at any cost, but to work smarter, find what you need faster and make better use of every piece of content.

Which task in your audiovisual workflow would you like to automate first?

26/04/2026

The best AI for a newsroom isn’t the kind that replaces people. It’s the kind that helps them work better.

When technology takes care of the most repetitive tasks, teams gain something far more valuable: more time to think, verify, decide and provide context. And in a news environment, that makes all the difference.

AI can speed up processes, streamline production and improve workflows without compromising either editorial control or human judgement. Because journalistic intent cannot be automated: it is strengthened when the team has better tools.

At Amplify, they develop technology designed to support professionals, not to overshadow them. Solutions that work alongside newsrooms to make day-to-day operations more efficient, more agile and more useful.

AI does not replace journalistic judgement. It enhances it.

17/04/2026

Real-time production no longer demands speed alone. It also requires accessibility, international reach and responsiveness.

Live subtitling enhances the audience experience and makes content accessible from the very first minute. Live translation also opens the door to connecting with international audiences without slowing down the broadcast. And simultaneous dubbing offers enormous flexibility for events, broadcasts and multilingual productions.

All of this translates into something very specific: less manual management, greater agility and improved responsiveness. Because automation does not mean losing control, but working better, faster and without slowing down the live broadcast.

AI is transforming real-time production so that efficiency and accessibility are no longer optional but become standard.

08/04/2026

Going from spending hours reviewing material to finding exactly what you need in a matter of minutes is no longer a vision of the future: it’s a reality thanks to AI-powered metadata automation.

In the audiovisual sector, one of the major challenges is not just storing files, but being able to index, search for, reuse and extract more value from them quickly and accurately. When this process remains manual, time, efficiency and opportunities are lost.

With AI, the change is clear:
automatically indexed content, richer metadata and much faster, more accurate searches.
The result? Less time wasted, more reuse and an audiovisual archive that ceases to be a mere storage facility to become a living tool within the workflow.

Because a well-organised archive doesn’t just store content: it activates it, connects it and makes it useful.

At Amplify, they develop technology designed to transform the way the audiovisual sector manages its assets and works with them every day.

Metadata automation is already part of the new audiovisual workflow.

02/04/2026

AI is no longer a concept for the future: today, it can help businesses transcribe, translate, extract metadata and speed up content creation without losing editorial control. That is precisely what Amplify offers the audiovisual sector, with solutions designed for real-world workflows.

In an environment where every minute counts, automating repetitive tasks allows teams to devote more time to what truly adds value: deciding, reviewing, creating and improving. Because AI does not replace the team’s judgement; it enhances it.

At Amplify, they develop technology for media and entertainment to optimise processes from ingest to distribution, with tools capable of generating transcripts, translations, subtitles, metadata and narrative support for content.

If you want to explore how to take your workflows further, now is the time.
Which task would you like to automate first in your company?

29/03/2026

There's something in your content that no one sees... but it changes everything.

It's called metadata.

It's the information that describes your files:
what they contain, when they were created, who appears in them, what they're about, or the context in which they were recorded.

It may seem technical, but it actually has a direct impact on how your team works.

📂 With good metadata:
• you can find clips in seconds
• you can easily reuse material
• you reduce errors
• you speed up production across multiple platforms

Without it, the opposite happens:
⏳ you waste time searching for files
🔁 tasks are repeated
📉 content is reused less
🐢 the pace of publication slows down

The key is not to store content.
The key is to make your archive work for you.

And that's where Amplify comes in.

Our technology automates much of the metadata work:
• generates tags and descriptions
• classifies content
• improves search
• speeds up access to visual resources

The result:
⚡ more speed
📊 more organisation
💡 more value in your audiovisual archive

Because when your files are well tagged, your team stops searching...
and gets back to creating.

19/03/2026

Before AI, much of the work in a newsroom involved spending a lot of time on repetitive tasks: searching for images or clips in archives, reviewing material, organising information and building the structure of the story from scratch.

With AI-based tools such as Amplify, the process changes.

The platform proposes a clear initial narrative structure, helping to organise information and define the starting point of the story. At the same time, it automatically locates relevant images, archive clips and visual resources, drastically reducing the time spent searching for material.

The result is not to replace the journalist.

It is to free them from mechanical tasks so they can focus on what really adds value:
better research, deeper analysis of information, and stronger storytelling.

Because technology does not replace editorial judgement.
It enhances it.

With Amplify, newsrooms achieve:
• Less time spent on repetitive tasks
• More efficient production processes
• Greater focus on content quality

👉 AI does not replace journalists.
It amplifies their capabilities.

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