"From Maine to Spain and all points in between" - this, in a nut shell, says it all. I thrive on ingenuity, self-determination, dreaming, and a passion for evolving ideas. In hindsight, these characteristics are likely what led me to study architecture and ultimately abandon it for other roads less traveled (by my own two feet at least). So, as chance would have it no other way, I found myself wit
h a need to reinvent myself professionally in the face of a rather massive crash in construction development here in Southern Spain. Those who have ever met anyone from Maine can attest, we are a pretty ingenious bunch who adapt quite well to diverse circumstances. Thus, my reinvention came from a rather unexpected front - the internet. I fell into blogging and newsletter editing quite by accident. I had been rambling frequently with friends about politics, the economy and other touchy topics of the sort - my only real interest was in blowing off some steam. Over dinner one dark winter's evening my soap box ranting was picked up by an interested ear and a week later I found myself with a paid gig writing and editing a bi-weekly internet newsletter on world affairs and the like. It didn't take long for my ego to get in the way though, as I considered my work wasn't being presented effectively. I then pleaded with the publisher to let me take a shot at improving not only the design of the newsletter but also the manner of reaching readers and this was the precise moment that my love affair with web design began. As an architect there are many similarities to web design and development in the processes of conception and ultimate realization. So applying my already well developed ability to concept, plan, and execute into the realm of web and graphic design was a cinch. This was the least of it and only encouraged my reinvention. The most dramatic moment in all of this transition came when I woke up one morning speaking html, css, and jquery like they were my mother tongue. Well, it wasn't quite like that but as I delved further and further into the guts of the internet, bells and whistles began to go off warning me that there would be no turning back once I crossed the line of simple curiosity to downright obsession. I ignored those alarms and four years later I boast an advanced level of markup languages and styling for all media, server-side scripting, database development, and most importantly - the ability to optimize the exposure the resulting product gets which ultimately translates to increased conversion rates. Not to mention, I also work comfortably in Photoshop, Illustrator, InDesign, and Dreamweaver. And if this isn't enough, my newfound love affair could lead nowhere if not to Google and the amazing world of online marketing. For without a working knowledge of the superhero powers of internet marketing, none of the above design doodles mean diddly squat ( a "Maine-ism"). So, being a perfectionist at heart, I felt compelled to sleep even less in order to tackle and dominate the underworlds of SEOs, SEMs, PPCs, KPIs, SMMs, CPCs, CPMs and all sorts of crazy internet acronyms that basically amount to increasing your brand exposure and ultimately your sales. This brings us to today - my tenure as a newsletter editor, designer and marketer behind me, I am founding Fuga Creative as an in-house web-design, graphic design, marketing firm. The name Fuga has its own little history of course - an old idea and an old name that has evolved alongside me all this time. Fuga Creative began in University really. I had been assigned a design project that had to use musical composition as the basis for developing a working concept. This was when I learned that when different melodies are layered upon each other they offer the basis for the music's rythym and this technique is called a fugue. I grasped ahold of this structure and designed my project around distinct melodies that adhered to a rhythmic whole. And from there fugue found it's place into my working philosophy. For several years I toyed with the idea of opening a design studio here in Spain under the name Fugue, then I changed it to Fyoog for the sake of making people scratch their heads. But, I got caught up in other projects and Fugue was shelved until this year when it found it's place and time well outside the realm of architecture. Once I dusted it off I quickly changed the name to its Spanish translation "Fuga" and much to my delight the word has numerous uses and meanings outside of musical composition so I can always play with it and keep people scratching their heads - at least within my local market here in Spain. Oh, I forgot to mention - I am fluent in Spanish after 15 years living here, although I suppose it's a given (I learned the language very much in the spirit of my aforementioned html awakening). But anyways, enough about the little details, today I am proud to bring you Fuga Creative. We're dedicated to helping businesses reach their goals by developing a strong and successful online and offline presence. We provide exclusive services that guarantee an individual approach to each project we undertake.As a full-service web design, graphic design, and marketing firm we are poised to develop your business' project from conception to reaching your objectives. All this of course comes with a creative twist that could only begin in Maine and end in Spain. Now, since you took the time to red this longwinded introduction, then surely you must have some time to check out our website at http://www.fugacreative.com/ **Keep in mind that I'm building the site in between projects so there isn't much content yet, but what is published is clean, clear, concise and demonstrative of who we are. And don't forget to like us once you're there!
