junpasion.com, Bezons (2026)

03/11/2026

⭐ 𝟭𝟬,𝟬𝟬𝟬 𝗩𝗶𝗲𝘄𝘀 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗮𝗽𝘀. 𝗜𝗺𝗮𝗴𝗶𝗻𝗲 𝗪𝗵𝗮𝘁 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗖𝗼𝘂𝗹𝗱 𝗠𝗲𝗮𝗻 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀!
Google recently notified me that my contributions had reached 𝟭𝟬,𝟬𝟬𝟬 𝗿𝗲𝘃𝗶𝗲𝘄 𝘃𝗶𝗲𝘄𝘀.

It reminded me just how much activity happens on Google Maps every day.

Now, think about your own business.

When potential customers search for products or services nearby, 𝗰𝗮𝗻 𝘁𝗵𝗲𝘆 𝗲𝗮𝘀𝗶𝗹𝘆 𝗳𝗶𝗻𝗱 𝘆𝗼𝘂?

And when they discover your business, do they find enough information to confidently choose you?

That's where a properly managed 𝗚𝗼𝗼𝗴𝗹𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 makes a difference.

📍 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 — Help customers discover your business on Google Search and Maps.
🕒 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 — Make it easier for customers to find your opening hours, location, contact details, and services.
⭐ 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 — Build trust through genuine customer reviews and professional responses.
🤝 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 — Keep your business information accurate and maintain a presence that encourages customers to return.

Having a Google Business Profile is a good start.

𝗞𝗲𝗲𝗽𝗶𝗻𝗴 𝗶𝘁 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲, 𝗮𝗰𝘁𝗶𝘃𝗲, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗯𝗲𝗴𝗶𝗻𝘀.

At 𝗝𝗨𝗡𝗣𝗔𝗦𝗜𝗢𝗡, we help local businesses make better use of their Google Business Profiles so they can be discovered, evaluated, and contacted more easily.

🚀 𝗬𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗺𝗶𝗴𝗵𝘁 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗯𝗲 𝘀𝗲𝗮𝗿𝗰𝗵𝗶𝗻𝗴 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲. 𝗪𝗶𝗹𝗹 𝘁𝗵𝗲𝘆 𝗳𝗶𝗻𝗱 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?

06/10/2026

𝗪𝗘 𝗧𝗛𝗢𝗨𝗚𝗛𝗧 𝗧𝗛𝗜𝗦 𝗪𝗢𝗨𝗟𝗗 𝗧𝗔𝗞𝗘 𝗠𝗢𝗥𝗘 𝗧𝗛𝗔𝗡 𝗧𝗪𝗢 𝗠𝗢𝗡𝗧𝗛𝗦. 𝗜𝗧 𝗧𝗢𝗢𝗞 𝟯𝟳 𝗗𝗔𝗬𝗦. 😂
10,000. 🏁 Remember when we started Road to 10K?
The idea wasn't particularly sophisticated.
Tennis Roundup had almost no audience.
So MAC JR gave himself a target:

𝟭𝟬,𝟬𝟬𝟬 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀.

Based on the early numbers, I figured it would take a little more than two months.
That seemed reasonable.
Facebook apparently didn't read my spreadsheet. 😂

𝗪𝗲 𝗮𝗿𝗿𝗶𝘃𝗲𝗱 𝗼𝗻 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟲.

Thirty-seven days after we started deliberately experimenting on August 30.

But the funny thing is, somewhere along the road, 𝟭𝟬,𝟬𝟬𝟬 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝗯𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝗻𝘂𝗺𝗯𝗲𝗿.

We learned about the Fishing Pond.
We built the Fishing Rod.

We tried Paid Ignition.
Some cars went to the Parking Lot.
Some found the Highway.
A few found the Skyway.

We watched posts die at a few hundred views.
We watched others travel to tens of thousands.

We increased budgets.
We turned campaigns off.
We changed creatives.

We built RALLY. We sent him back to school
We got back DEUCE as the evolution.

We argued with our own theories.
And whenever reality gave us something completely different from what we expected...

𝗠𝗔𝗖 𝗝𝗥: “𝗔𝗥𝗘 𝗬𝗢𝗨 𝗦𝗘𝗥𝗜𝗢𝗨𝗦?” 😂

Then we measured again.

By the time Facebook finally said:
“𝗖𝗼𝗻𝗴𝗿𝗮𝘁𝘀! 𝗬𝗼𝘂 𝗵𝗶𝘁 𝟭𝟬𝗞 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀.”

we'd spent €𝟮𝟬𝟭.𝟵𝟲 across the Facebook campaigns shown in our experiment dashboard.

That's roughly €𝟬.𝟬𝟮𝟬 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗳𝗼𝗹𝗹𝗼𝘄𝗲r if you simply divide total experimental spend by the 10,005 followers showing on our dashboard.

𝗔𝗯𝗼𝘂𝘁 𝟮 𝗲𝘂𝗿𝗼 𝗰𝗲𝗻𝘁𝘀.

But I don't consider that our cost to “buy” a follower.
That money also funded experiments in distribution, engagement and audience building.

It bought us something more useful:
𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲.

What works.
What doesn't.
What we thought worked—but didn't.
And what happened when we stopped paying and simply let a story run.

That's what became 𝗠𝗔𝗥𝗖 𝗭𝗨𝗖𝗞𝗘𝗥 𝟭—the system we're building from everything we've learned.

And now we've reached the number that started this whole journey.
𝟭𝟬,𝟬𝟬𝟬.

So are we finished?
😂

Come on!
Tennis Roundup started as an SEO experiment.
Then Facebook happened.
Then audience building happened.
This morning we discovered Facebook commenters quietly appearing inside our CRM.

And tonight we're standing at 10K waiting to see whether another door opens:
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻.

So yes.

Tonight, we celebrate. 🍺

Tomorrow...
𝗠𝗔𝗖 𝗝𝗥 𝗴𝗼𝗲𝘀 𝗯𝗮𝗰𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗼𝗿𝘆. 🔬
Because 10K was never the destination.

𝗜𝘁 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗽𝗶𝘁 𝘀𝘁𝗼𝗽.

06/10/2026

𝗜 𝗕𝗨𝗜𝗟𝗧 𝗔 𝗧𝗘𝗡𝗡𝗜𝗦 𝗪𝗘𝗕𝗦𝗜𝗧𝗘 𝗧𝗢 𝗟𝗘𝗔𝗥𝗡 𝗦𝗘𝗢. 𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞 𝗛𝗔𝗗 𝗢𝗧𝗛𝗘𝗥 𝗣𝗟𝗔𝗡𝗦. 😂
𝗥𝗘𝗠𝗘𝗠𝗕𝗘𝗥 𝗪𝗛𝗘𝗡 𝗪𝗘 𝗦𝗧𝗔𝗥𝗧𝗘𝗗 𝗧𝗘𝗡𝗡𝗜𝗦 𝗥𝗢𝗨𝗡𝗗𝗨𝗣?
It was supposed to be an SEO experiment. 😂

Build a tennis website.
Publish useful stories.
Learn how Google works.
See if anybody finds us.
Remember what happened?

𝗡𝗼𝗯𝗼𝗱𝘆 𝗰𝗮𝗺𝗲. 😂

So we opened a page, thinking maybe Facebook could help bring people to the website.

And then...
𝗻𝗼𝗯𝗼𝗱𝘆 𝗰𝗮𝗺𝗲 𝘁𝗵𝗲𝗿𝗲 𝗲𝗶𝘁𝗵𝗲𝗿.

That's when things started getting interesting.

We stopped asking only:
“𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝗴𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝘁𝗵𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲?

And started experimenting with:
“𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝗴𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗰𝗮𝗿𝗲?"

Stories changed. Distribution changed. Followers came. We built the Fishing Pond. Then the Fishing Rod. We started learning when a story needed Paid Ignition—and when it could travel by itself.

Somewhere along the way, our SEO experiment became an audience-building experiment.

𝗔𝗻𝗱 𝗻𝗼𝘄 𝗜 𝗷𝘂𝘀𝘁 𝗳𝗼𝘂𝗻𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗲𝗹𝘀𝗲.

I was inside our CRM when I saw a familiar name.
𝗖𝗲𝗹𝘀𝗼 𝗠.

I knew I'd just seen that name somewhere.
Then I remembered.
He had commented on one of our Tennis Roundup Facebook posts.

I looked at Facebook.
𝗖𝗲𝗹𝘀𝗼.

I looked at the CRM.
𝗖𝗲𝗹𝘀𝗼.

MAC JR:
“𝗪𝗮𝗶𝘁 𝗮 𝗺𝗶𝗻𝘂𝘁𝗲. 𝗛𝗼𝘄 𝗱𝗶𝗱 𝗬𝗢𝗨 𝗴𝗲𝘁 𝗶𝗻 𝗵𝗲𝗿𝗲?” 😂

Then I found more.
Apparently, while we've been watching views, comments and followers, 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗲𝗹𝘀𝗲 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝘂𝗻𝗱𝗲𝗿𝗻𝗲𝗮𝘁𝗵.

I don't know exactly what it means yet.

Are these simply CRM records created from Facebook interactions? What information comes with them? What can we legitimately do with them? Can they become part of a relationship system—or are they simply useful records of engagement?

𝗜 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄.

Which means only one thing.
We have another experiment. 🔬😂

Funny.
𝗪𝗲 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗧𝗲𝗻𝗻𝗶𝘀 𝗥𝗼𝘂𝗻𝗱𝘂𝗽 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗦𝗘𝗢.
Apparently, Tennis Roundup gets to decide what we're learning next.

𝗧𝗼 𝘁𝗵𝗲 𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗼𝗿𝘆, 𝗠𝗔𝗖 𝗝𝗥. 🔬

06/10/2026

𝗜 𝗧𝗛𝗢𝗨𝗚𝗛𝗧 𝗜 𝗞𝗡𝗘𝗪 𝗪𝗛𝗢 𝗢𝗨𝗥 𝗕𝗜𝗚 𝗛𝗜𝗧𝗧𝗘𝗥 𝗪𝗔𝗦. 𝗧𝗛𝗘𝗡 𝗧𝗛𝗜𝗦 𝗛𝗔𝗣𝗣𝗘𝗡𝗘𝗗. 😂
For weeks, Tennis Roundup kept giving me the same answer:
𝗔𝗹𝗲𝘅 𝗘𝗮𝗹𝗮.

19,197 views.
72,434.
79,268.
94,183.
97,667.

Different stories. Different results.
But Alex kept showing up among our biggest hitters.

So naturally, BIG MAC started forming a theory.
𝗘𝗮𝗹𝗮 = 𝘁𝗿𝗮𝗳𝗳𝗶𝗰.

Seemed reasonable.
Then October 3 happened. 😂
We published another Eala-related story.

Facebook even gave the creative a nice little green badge:
“𝗛𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲.”
BIG MAC approved. 😂

Result?
𝟮𝟰𝟮 𝘃𝗶𝗲𝘄𝘀.
Two hundred forty-two.

Parking Lot. 🚗

But on the same day, we published a Feature Player story about someone our audience barely knew:

𝗦𝘂𝗻 𝗫𝗶𝗻𝗿𝗮𝗻.

No Alex Eala in the headline.
No Philippine angle.
No obvious reason for our predominantly Filipino audience to care.

Result?
𝟳𝟱,𝟰𝟲𝟯 𝘃𝗶𝗲𝘄𝘀. 😂

And there went my nice little theory.

Maybe Alex wasn't the constant.
Maybe 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝘄𝗮𝘀.
Alex gives us an enormous advantage because people already care about her.

But familiarity can only open the door.
The story still has to walk through it.

And apparently, if the story is strong enough, someone unfamiliar can walk through it too.

That's much more interesting to me.
Because we're not trying to build an Alex Eala fan page.
We're trying to build 𝗧𝗲𝗻𝗻𝗶𝘀 𝗥𝗼𝘂𝗻𝗱𝘂𝗽.
A place where Alex might bring you through the door…
𝗮𝗻𝗱 𝗦𝘂𝗻 𝗫𝗶𝗻𝗿𝗮𝗻 𝗺𝗶𝗴𝗵𝘁 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝘆.

So I'm changing the question in the laboratory.
Not:
“𝗪𝗵𝗶𝗰𝗵 𝗽𝗹𝗮𝘆𝗲𝗿 𝗴𝗲𝘁𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘃𝗶𝗲𝘄𝘀?”
But:
“𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗽𝗹𝗮𝘆𝗲𝗿 𝘁𝗵𝗲𝘆 𝗱𝗶𝗱𝗻'𝘁 𝗰𝗼𝗺𝗲 𝗵𝗲𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿?”

I don't know the answer yet.
Good.
That's another experiment for 𝗠𝗔𝗥𝗖 𝗭𝗨𝗖𝗞𝗘𝗥 𝟭.

Meanwhile, BIG MAC has quietly erased:
𝙀𝘼𝙇𝘼 = 𝙏𝙍𝘼𝙁𝙁𝙄𝘾
from the laboratory whiteboard. 😂

05/10/2026

𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞 𝗧𝗢𝗟𝗗 𝗠𝗘 𝗧𝗢 𝗠𝗔𝗞𝗘 𝗠𝗢𝗥𝗘 𝗥𝗘𝗘𝗟𝗦. 𝗠𝗬 𝗗𝗔𝗧𝗔 𝗦𝗔𝗜𝗗: 𝗦𝗜𝗧 𝗗𝗢𝗪𝗡. 😂
When we started experimenting with Tennis Roundup, video seemed obvious.

Everybody talks about Reels.
Short-form video.

More reach.
More discovery.

So naturally, BIG MAC started experimenting with them too.

Then today I opened our Content Insights.

And found this:
𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝘃𝗶𝗲𝘄𝘀 𝗽𝗲𝗿 𝗽𝗵𝗼𝘁𝗼: 𝟰𝟭,𝟵𝟱𝟬
A𝘃𝗲𝗿𝗮𝗴𝗲 𝘃𝗶𝗲𝘄𝘀 𝗽𝗲𝗿 𝗥𝗲𝗲𝗹: 𝟭,𝟳𝟳𝟮

I stared at it for a second.
😂

That's not a small difference.

Our photos are averaging roughly 𝟮𝟰× 𝗺𝗼𝗿𝗲 𝘃𝗶𝗲𝘄𝘀 than our Reels during this reporting period.

And Facebook itself has apparently noticed:
“𝗧𝗿𝘆 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗽𝗵𝗼𝘁𝗼𝘀 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸.”

Well.

Thank you. 😂

But here's the interesting part.

I'm not going to conclude:
𝗣𝗛𝗢𝗧𝗢𝗦 𝗚𝗢𝗢𝗗. 𝗥𝗘𝗘𝗟𝗦 𝗕𝗔𝗗.

That would be exactly the kind of shortcut we're trying to avoid in this experiment.
Maybe our photo storytelling is simply much better right now.
Maybe our Reel format isn't good enough yet.

Maybe the subjects we've used are different.
Maybe timing matters.
Maybe our audience responds differently to each format.

Or maybe there are variables we haven't even noticed.

So I'm keeping the Reels.

And I'm keeping the photos.

Because 𝟰𝟭,𝟵𝟱𝟬 𝘃𝘀. 𝟭,𝟳𝟳𝟮 𝗶𝘀𝗻'𝘁 𝗮𝗻 𝗶𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻.

𝗜𝘁'𝘀 𝗮 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻.

And questions are what we bring back to the laboratory.
That's how we're building 𝗠𝗔𝗥𝗖 𝗭𝗨𝗖𝗞𝗘𝗥 𝟭.

Not by doing what everybody says should work.
By trying it ourselves.
Watching what actually happens.
Then playing the next move.

Although for tomorrow…
𝘆𝗲𝗮𝗵, 𝗕𝗜𝗚 𝗠𝗔𝗖 𝗶𝘀 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗽𝗵𝗼𝘁𝗼. 😂

04/10/2026

𝗜 𝗪𝗔𝗦 𝗪𝗔𝗜𝗧𝗜𝗡𝗚 𝗙𝗢𝗥 𝗢𝗡𝗘 𝗢𝗙 𝗧𝗛𝗘𝗠 𝗧𝗢 𝗗𝗜𝗘. 𝗢𝗡𝗘 𝗗𝗜𝗗. 😂
We turned off Paid Ignition at Tennis Roundup.
No little push.
No rescue money.

We just opened the garage and let the cars leave.
The first two surprised me.
𝗕𝗼𝘁𝗵 𝗰𝗿𝗼𝘀𝘀𝗲𝗱 𝟭,𝟬𝟬𝟬 𝘃𝗶𝗲𝘄𝘀 𝗼𝗻 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻.
One kept going.
5,000.
8,000.

Eventually past 𝟭𝟱,𝟬𝟬𝟬 𝘃𝗶𝗲𝘄𝘀.

Hmm.
BIG MAC started getting ideas. 😂
𝗪𝗵𝗮𝘁 𝗶𝗳 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗵𝗮𝗱 𝗰𝗵𝗮𝗻𝗴𝗲𝗱?
Maybe our stories weren't dying at 100, 200 or 500 anymore.
Maybe after a month of experimenting, we'd somehow raised the floor.

I even wrote yesterday:
“I 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝘄𝗵𝗲𝗿𝗲 𝗶𝘁 𝘀𝘁𝗼𝗽𝘀.”

Well. Yesterday we sent three more cars out.
The first one stopped at:
𝟭𝟵𝟰. 😂😂😂

There it was.
𝗧𝗵𝗲 𝗰𝗼𝗿𝗽𝘀𝗲 𝗜 𝗵𝗮𝗱 𝗯𝗲𝗲𝗻 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿.
Beautiful.
Because now we had a real experiment.
Then the second car went out.

𝟵,𝟲𝟬𝟲 𝘃𝗶𝗲𝘄𝘀.

Wait.
Then the third:
𝟰𝟱𝟱.

So within the same day:
𝟭𝟵𝟰 → 𝟵,𝟲𝟬𝟲 → 𝟰𝟱𝟱

No Paid Ignition.
Same Tennis Roundup.
Three completely different journeys.

And here's where it got even more interesting.

The 9,606-view story wasn't our obvious Alex Eala story.
It was about 𝗦𝘂𝗻 𝗫𝗶𝗻𝗿𝗮𝗻.

Two Eala-connected stories were the ones that stayed in the parking lot.

So there went another comfortable little theory. 😂

But I didn't want to rescue the 194.
I wanted it.
𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝟭𝟵𝟰 𝗶𝘀 𝗱𝗮𝘁𝗮.
It tells us something that 15,000 alone never could.

We're not trying to make Facebook give us the result we want.

We're changing the story, the copy, the timing, the subject, the creative—and watching what happens.

Sometimes we get 15,000.
Sometimes 9,606.
Sometimes...
𝟭𝟵𝟰. 😂

We can prefer one.
We don't have to fight the other.
We take the result back to the laboratory.
Study it.
Change something.
And play again.

Because every one of these experiments is teaching us how to build something.

𝗠𝗔𝗥𝗖 𝗭𝗨𝗖𝗞𝗘𝗥 𝟭.
Our Facebook audience-building machine.
Still Version 1.
Still learning.

And apparently...
𝟭𝟵𝟰 𝘃𝗶𝗲𝘄𝘀 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝘁𝗼𝗱𝗮𝘆. 😂

04/10/2026

𝗜 𝗪𝗔𝗦 𝗪𝗔𝗜𝗧𝗜𝗡𝗚 𝗙𝗢𝗥 𝗢𝗡𝗘 𝗢𝗙 𝗧𝗛𝗘𝗠 𝗧𝗢 𝗗𝗜𝗘. 🚗
The advertising was off. That was deliberate.

For the past few weeks, whenever Tennis Roundup had several stories worth testing, I could give them a tiny push through our Multi-Pack.

We called it 𝗣𝗮𝗶𝗱 𝗜𝗴𝗻𝗶𝘁𝗶𝗼𝗻.

Not enough to make a story successful.
Just enough to get the car moving.
Then we changed the experiment.

𝗜 𝘀𝘄𝗶𝘁𝗰𝗵𝗲𝗱 𝗶𝘁 𝗼𝗳𝗳.

The money went somewhere else.
From now on, new stories had to leave the garage on their own.
Yesterday, only two went out.

I watched the first one.
𝟭,𝟬𝟬𝟬 𝘃𝗶𝗲𝘄𝘀.

Okay.
Then it kept moving.
2,000.
5,000.
Eventually, a little short of 𝟴,𝟳𝟬𝟬.

Hmm.
The second was a Reel.
It had much less time on the road.

𝗜𝘁 𝗰𝗿𝗼𝘀𝘀𝗲𝗱 𝟭,𝟬𝟬𝟬 𝘁𝗼𝗼.

Neither became one of our 60K, 90K or 100K monsters.

And strangely, I didn't care.
Because I had stopped watching the winners.

𝗜 𝘄𝗮𝘀 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗰𝗼𝗿𝗽𝘀𝗲. 😂

A few weeks ago, plenty of our stories would leave the garage and go nowhere.
100 views.

𝟮𝟬𝟬.
𝟮𝟬𝟭.

Engine off.
Done.

Since then, we've spent a lot of time studying the posts that found the Highway and the occasional one that discovered the Skyway.

But yesterday made me wonder whether we've been staring at the wrong end of the road.

𝗪𝗵𝗮𝘁 𝗶𝗳 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗴𝗲 𝗶𝘀𝗻'𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝗰𝗲𝗶𝗹𝗶𝗻𝗴?
W𝗵𝗮𝘁 𝗶𝗳 𝘁𝗵𝗲 𝗳𝗹𝗼𝗼𝗿 𝗶𝘀 𝗺𝗼𝘃𝗶𝗻𝗴?

Maybe progress isn't only producing bigger winners.

Maybe it's producing 𝗳𝗲𝘄𝗲𝗿 𝗱𝗲𝗮𝗱 𝗽𝗼𝘀𝘁𝘀.
Two posts don't prove that.
Not even close.

So we're not changing anything yet.
The Multi-Pack stays off.
Another story will leave the garage.

And I'll watch.
Not to see whether it reaches 100,000.

𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝘄𝗵𝗲𝗿𝗲 𝗶𝘁 𝘀𝘁𝗼𝗽𝘀. 🚗

02/10/2026

𝗜 𝗕𝗨𝗜𝗟𝗧 𝗔𝗡 𝗔𝗜 𝗧𝗛𝗔𝗧 𝗟𝗘𝗔𝗥𝗡𝗘𝗗 𝗪𝗛𝗘𝗡 𝗧𝗢 𝗦𝗛𝗨𝗧 𝗨𝗣. 🔨😂
A few days ago, I thought I had built something clever.

Tennis Roundup was getting hundreds of comments, and keeping up with them manually was becoming ridiculous.

So I built an AI-assisted first-response system.
We called it 𝗥𝗔𝗟𝗟𝗬.

The idea sounded simple:
𝗦𝗼𝗺𝗲𝗼𝗻𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 → 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 → 𝘄𝗿𝗶𝘁𝗲 𝗮𝗻 𝗮𝗽𝗽𝗿𝗼𝗽𝗿𝗶𝗮𝘁𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲.

Then we switched it on.
And RALLY became the friend at the party who feels obligated to answer 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝗲𝘃𝗲𝗿𝘆𝗯𝗼𝗱𝘆. 😂

Someone made a complete statement.
RALLY replied.

Someone dropped a simple expression of support.
RALLY replied.

Someone said something that really didn't need a conversation.
RALLY found a conversation anyway.

Hundreds of responses later, the dashboard looked fantastic.
𝗟𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗿𝗮𝘁𝗲!

There was just one small problem.

Some of the replies were completely unnecessary.

We had optimized the machine for the wrong thing.

The question wasn't:
“C𝗮𝗻 𝘄𝗲 𝗿𝗲𝗽𝗹𝘆 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆 𝗰𝗼𝗺𝗺𝗲𝗻𝘁?”

Of course we could.

The better question was:
“𝗦𝗵𝗼𝘂𝗹𝗱 𝘄𝗲?”

So RALLY went back into the workshop. 🔧
We rebuilt the logic and gave the new version a different job.
We called it 𝗗𝗘𝗨𝗖𝗘.

DEUCE doesn't begin by writing.
𝗜𝘁 𝗯𝗲𝗴𝗶𝗻𝘀 𝗯𝘆 𝗷𝘂𝗱𝗴𝗶𝗻𝗴.

Does this comment need a response?
Would replying add something?
Is there an actual question?

Is this person opening a conversation?
Or have they already said everything they wanted to say?

Only then does DEUCE choose:

𝗥𝗘𝗣𝗟𝗬
or
𝗦𝗜𝗟𝗘𝗡𝗖𝗘.

Yesterday we put it into a live Tennis Roundup comment section.

Actual questions?
𝗥𝗲𝗽𝗹𝘆.

Comments where a response could genuinely continue the conversation?
𝗥𝗲𝗽𝗹𝘆.

A complete supportive statement that needed nothing from us?
𝗦𝗶𝗹𝗲𝗻𝗰𝗲.

A rhetorical question where the person had already made their point?
𝗦𝗶𝗹𝗲𝗻𝗰𝗲.

A Philippine flag and nothing else?
🇵🇭
DEUCE looked at it…
…and kept its mouth shut. 😂

That's when I realized the experiment had changed.

We weren't trying to build an AI that could generate better replies anymore.
𝗪𝗲 𝘄𝗲𝗿𝗲 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗯𝗲𝗳𝗼𝗿𝗲 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴.

That's a surprisingly different problem.

The first version measured activity.
The second version is trying to measure 𝗮𝗽𝗽𝗿𝗼𝗽𝗿𝗶𝗮𝘁𝗲𝗻𝗲𝘀𝘀.

And we're nowhere near finished.

Sarcasm will test it.
Criticism will test it.
Taglish will test it.

Someone correcting Tennis Roundup will definitely test it.

There will be mistakes.
Good.

That's what the laboratory is for.

But yesterday DEUCE taught me something useful about AI that has very little to do with AI.

Sometimes intelligence isn't knowing what to say.
𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗶𝘀 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘀𝗮𝘆 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝗮𝘁 𝗮𝗹𝗹.

Apparently I spent all this time teaching a machine how to talk…
𝗷𝘂𝘀𝘁 𝘀𝗼 𝗜 𝗰𝗼𝘂𝗹𝗱 𝘁𝗲𝗮𝗰𝗵 𝗶𝘁 𝘁𝗼 𝘀𝗵𝘂𝘁 𝘂𝗽. 🔨😂

02/10/2026

𝗪𝗘 𝗪𝗘𝗡𝗧 𝗦𝗣𝗬𝗜𝗡𝗚 𝗢𝗡 𝗧𝗛𝗘 𝗡𝗘𝗜𝗚𝗛𝗕𝗢𝗥𝗦. 𝗧𝗛𝗘𝗡 𝗖𝗔𝗠𝗘 𝗛𝗢𝗠𝗘. 😂
Yesterday, curiosity got the better of me.

Tennis Roundup has been getting some surprisingly strong organic results lately, and I started wondering:
𝗛𝗼𝘄 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝘁𝗲𝗻𝗻𝗶𝘀 𝗣𝗮𝗴𝗲𝘀 𝗱𝗼𝗶𝗻𝗴?

So I did what every responsible researcher does.
𝗜 𝘄𝗲𝗻𝘁 𝘀𝗽𝘆𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗻𝗲𝗶𝗴𝗵𝗯𝗼𝗿𝘀. 😂

I looked over the fence.

Big audiences.
Lots of reactions.
Hundreds of comments.

Posts about the same players.
Posts about the same matches.
Posts published around the same time as ours.

For a moment, I was checking whether their grass was greener.
Then I looked back at our own garden.

Hmm.

𝗢𝘂𝗿 𝗴𝗿𝗮𝘀𝘀 𝘄𝗮𝘀𝗻'𝘁 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼𝗼 𝗯𝗮𝗱 𝗲𝗶𝘁𝗵𝗲𝗿. 🌱

Some of our posts were sitting in the same neighborhood of reactions and comments.

Some generated more conversation.
Some travelled farther.
Some didn't.

And that last part was important.

Because it wasn't just happening to us.

Even Pages with much larger established audiences could publish one story that exploded…

…and another about the same player that barely moved.

Wait a minute.

𝗪𝗲'𝘃𝗲 𝘀𝗲𝗲𝗻 𝘁𝗵𝗶𝘀 𝗺𝗼𝘃𝗶𝗲 𝗯𝗲𝗳𝗼𝗿𝗲.

Apparently BIG MAC ZUCKER has neighbors too. 😂

That's when the spying stopped being a comparison and became useful research.

I wasn't really learning whether they were better than us.

I was learning that many of the same forces we've been observing in our little laboratory were visible outside it too.

The player matters.
The moment matters.
Emotion matters.
The creative matters.
The story matters.

And having a bigger audience doesn't automatically make every post travel.

That was enough spying for one afternoon.

So I climbed back over the fence and returned to our own garden. 😂

Because there's a danger in watching competitors too closely.

You can spend so much time studying what grows in their garden that you stop watering yours.

Tennis Roundup still has plenty to improve.

We're still behind many established Pages in audience size.
But that's something we already know how to work on.

𝗞𝗲𝗲𝗽 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝘄𝗼𝗿𝘁𝗵𝘄𝗵𝗶𝗹𝗲 𝘀𝘁𝗼𝗿𝗶𝗲𝘀.
K𝗲𝗲𝗽 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗶𝗻𝗴.
K𝗲𝗲𝗽 𝗺𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴.
K𝗲𝗲𝗽 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝗼𝘂𝗿 𝗼𝘄𝗻 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝗱𝘀 𝘁𝗼.

We can borrow ideas.
We can study patterns.
We can learn from what other people do well.

But we don't need their garden.

𝗪𝗲 𝗰𝗮𝗻 𝘀𝘁𝘂𝗱𝘆 𝘁𝗵𝗲 𝗻𝗲𝗶𝗴𝗵𝗯𝗼𝗿'𝘀 𝗴𝗮𝗿𝗱𝗲𝗻.

𝗕𝘂𝘁 𝘄𝗲 𝗴𝗿𝗼𝘄 𝗼𝘂𝗿 𝗼𝘄𝗻. 🌱

Besides…
our Fishing Pond is in this garden. 🎣😂

02/10/2026

𝟲𝟬,𝟬𝟬𝟬 𝗩𝗜𝗘𝗪𝗦. 𝟭𝟯 𝗙𝗢𝗟𝗟𝗢𝗪𝗘𝗥𝗦. 𝗔𝗡𝗗 𝗜’𝗠 𝗛𝗔𝗣𝗣𝗬 𝗔𝗕𝗢𝗨𝗧 𝗜𝗧. 😂
This is one of those screenshots I want to keep.

Not because Tennis Roundup reached 𝟲𝟬,𝟬𝟱𝟳 𝘃𝗶𝗲𝘄𝘀.
We've already learned that Facebook can send a good story much farther than our follower count would suggest.

What caught my attention was this:
𝟵𝟵% of those views came from non-followers.
59,820 views from people who don't follow Tennis Roundup.
Only 634 from people who do.

Even more interesting, the story didn't stay where we've been acquiring most of our audience.
𝗣𝗵𝗶𝗹𝗶𝗽𝗽𝗶𝗻𝗲𝘀: 𝟳𝟰.𝟱%
𝗨𝗻𝗶𝘁𝗲𝗱 𝗦𝘁𝗮𝘁𝗲𝘀: 𝟭𝟯.𝟳%
𝗖𝗮𝗻𝗮𝗱𝗮: 𝟱.𝟲%

Almost 𝗼𝗻𝗲 𝗶𝗻 𝗳𝗶𝘃𝗲 𝘃𝗶𝗲𝘄𝘀 𝗰𝗮𝗺𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗨𝗦 𝗮𝗻𝗱 𝗖𝗮𝗻𝗮𝗱𝗮.

And the story created a lot of activity:
𝟭𝟬,𝟭𝟵𝟯 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀.
𝟰,𝟬𝟵𝟭 𝗰𝗹𝗶𝗰𝗸𝘀.
𝟭,𝟬𝟵𝟱 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀.
𝟳𝟲 𝘀𝗵𝗮𝗿𝗲𝘀.

So how many followed Tennis Roundup from the post?
𝟭𝟯. 😂

A month ago, I probably would have looked at that number and thought:

Something is wrong.
Now I see something different.

𝗠𝗮𝘆𝗯𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁 𝘄𝗮𝘀𝗻'𝘁 𝘀𝘂𝗽𝗽𝗼𝘀𝗲𝗱 𝘁𝗼 𝗰𝗮𝘁𝗰𝗵 𝗳𝗶𝘀𝗵.

It was doing another job.
It was travelling.

It was introducing Tennis Roundup to tens of thousands of people who had never followed us.

It was starting conversations.
It was getting clicked.
It was crossing borders.

Meanwhile, somewhere else in the experiment, our 𝗙𝗶𝘀𝗵𝗶𝗻𝗴 𝗥𝗼𝗱 was doing the catching.

That's becoming one of the more useful lessons from Road to 10K:
𝗡𝗼𝘁 𝗲𝘃𝗲𝗿𝘆 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗱𝗼 𝗲𝘃𝗲𝗿𝘆 𝗷𝗼𝗯.

Some stories travel.
Some stories start conversations.
Some campaigns acquire followers.

Trying to judge all three by the same number would make us “fix” things that aren't broken.

This one?
𝗟𝗲𝘁 𝗶𝘁 𝘁𝗿𝗮𝘃𝗲𝗹. 🚗

The Fishing Rod can catch the fish. 🎣

junpasion.com

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