04/09/2026
Olivier Reynaud, Aive CEO:
AI Search Is Creating a New Battle for Video Visibility. For twenty years, brands fought to appear in a list of links. That era is ending.
People now ask AI engines direct questions, compare products and expect immediate recommendations. The question is no longer only, « Where do we rank? »
It is, « What does AI know about us, and who is shaping the answer? »
This creates a major blind spot: video.
Brands and media companies already own thousands of hours of valuable knowledge. Product demonstrations, interviews, expert insights and customer stories often contain their strongest evidence. But an AI engine cannot cite what it cannot understand.
Most tools stop at the transcript. That is a weak signal, and a weak signal will not win this battle.
At Aive, we read the video itself, with the voice and even without sound, then turn what it contains into signals AI engines can actually use.
Aive Video GEO identifies the moments, people, topics and evidence inside every video, then activates them through content, our platform and APIs. Understand, publish, activate, measure, then start again.
The next battle for brand visibility has already started.
This shift is happening fast.
The winners will be those whose knowledge can be understood, trusted and found.
This is what Aive Video GEO was built for.
📍 I’ll be at IBC Amsterdam next week, with Sébastien Fernandes and Stan Tonnelier, to discuss what it means for brands, agencies and media companies. If you’re attending, let’s connect.
