Invisible Building

07/04/2026

Tá mé ar bís ar fad

The new Snug Whiskey Fest website is live and accepting tickets. From a chat to Jim Arnoldt about SNUG during the Irish Industry Whiskey Awards at Belfast Whiskey Week to launching a brand new Shopify customer experience in Indy, USA 🇺🇸

Give it a google, or ask ChatGPT more about Snug Whiskey Fest 🥃☘️

01/04/2026

Have a read about why we think you should visit Belfast in July this year, a few wee drams, craic agus ceol! ;)

Visiting Belfast in July? Whiskey Week, TradFest, and the Fleadh all in one city. Here's why summer 2026 belongs to Belfast and why you should be here.

14/02/2026

The Saturday reset.

I do vision more weekday breaks in Lurgan too.

🙏🏻

12/02/2026

Real nice lunch time ‘Under the microscope session’ with / at

I’ve not been down the Ormeau Labs in a while. The energy in the building always makes me feel calm and cool, it’s a very cool space. Full of very cool people.

David’s talk was about the power of connection, building relationships and watching that shape your business life. I was super inspired. I took a lot from it. DHD are doing things so right as a studio based in Belfast building a team of creative champions.

They run a monthly book club, branded it and launched it. Would love to read with them sometime! They also do in house people focused projects like bake offs, getting out into nature and more.

As someone who is where David Henderson was many years ago right now. Where I am working solo and running a business while doing all the work it’s genuinely an inspiration to see what has built on this island!

Also it was lovely to meet a new marketing entrepreneur on the Belfast scene who came over to a chat with me so I did not have to eat my veggie bagel solo! Thanks April!

🙏

30/01/2026

Refresh Belfast - January 29th 2026

those who design with the data, run the system

17/01/2026

We’ve been working with and to launch a Shopify powered Burns Night experience!

The website is live and the first table is sold out.

If you’re looking to learn more about Rabbie Burns, his association with Belfast, listen to a wee bit of the bag pipes, spoken word poetry and some tasty neaps x tatties down

Go to Belfast Whiskey Week to learn more about it!

Sure it’ll be a bit of craic!

14/01/2026

Yesterday I added a new section to the Invisible Building website. It’s a new feature to list events that I’m going to be attending within the industry mostly here in Ireland this year.

Last year I did not get out to many events. A mixture of burn out from the startup scene, the design scene feeling seemingly quiet and me just maybe being a bit more introvert that usual had me out way less than usual last year.

This year I’d be keen to make it out to an industry event at least once a month.

So if you know of any good events being run, please drop the name in the comments below! That would be a huge help and if you want to see where I am heading check out the new events page on our website and you never know. Invisible Building might be running a few of our own events in the near future.

Visit our website /events for more info!

11/01/2026

You've probably heard all this before!

I'm going to film and edit this type of thing again but I wanted to put together a bit of about / journey video content for the Invisible Building instagram....

08/01/2026

We’ve been thinking more and more about how we present ourselves this year. As always this evolves over time.

But there are some facts to be written.

Invisible Building is not a large agency, a freelancer-for-hire, or a churn-and-burn studio.

We are a focused Shopify partner. Working closely with founders, teams, and organisations to design, build, and grow e-commerce platforms that last.

On top of this 👇🏻

Invisible Building is a solo-led Shopify studio working with ambitious brands who care about craft, growth, and longevity.

We work on scalable, high revenue Shopify websites. We’re here to help you long term.

06/01/2026

This will be re-filmed for the Invisible Building website in the future but I wanted to upload a basic about me for people to flick through on this instagram.

23/11/2025

The Shopify course is over but there is still some good info in this blog post about training in Northern Ireland!

Looking for free Shopify training in NI? Go Succeed offers expert workshops, online and in-person, to help you build and sell online. Book your free spot today!

15/06/2025

Episode 2 - From Burnout to Buy now

https://open.spotify.com/episode/6FeEim54S3Jac3GJfLLR2R?si=jEKd9TwdSlaQu_hm_k78LQ

Build It Better: Shopify Advice for Real Humans · Episode