Storm Socials+

Storm Socials+ Helping ambitious businesses reclaim their time and amplify their online presence. We handle the tech and the tasks so you can focus on the vision.

From stunning web design to engaging social media strategies and seamless virtual assistance.

10/08/2026

If you’re starting out from zero, here’s the one rule that works for almost all niches.

👉 POST REELS!!!

Under 1,000 followers, Reels are how strangers find your business.
Carousels and statics mostly reach people who already follow you.

This holds whether you sell cakes, kitchens or bookkeeping. Strangers find you the same way no matter what you sell.

In practice: four Reels for every one carousel until you cross 1,000. Then judge them on reach, saves and shares. The follower number is the slowest signal there is, so stop opening the app to check it.

Save this post for next time you plan your content or send this to the friend who’s about to spend her whole Sunday making another carousel.

You’ve got this 🫶

07/08/2026

Your reputation was built the old way.
✅ results, ✅ referrals ✅ people actually trusting you.

That doesn’t disappear just because the marketing moved online. It just needs a new place to live, and that place is your page.

So start posting....

1️⃣ TESTIMONIALS - The text messages, the reviews, the thank you’s.
Pin one to the top of your page. Add a highlight folder called”Reviews”.

2️⃣ A FOCUS - Pick one thing you do and post about that one thing.
People remember you for one thing, so give them one thing to remember.

Could be Instagram, Facebook or TikTok, depending on where your customers already spend their time. (Comment ROOM and I’ll send you the guide, so the next time you sit down to post you already know which app to open💻)

And if you read all that and thought “I don’t have time for this,” you’re right, you probably don’t. That’s what we’re here for.

Word of mouth got you this far. You don’t chase followers, you earn them the same way you earned your client list. Post the right thing and the app puts your page in front of people already looking for exactly what you do.

03/08/2026

Instagram now lets your customers tell it exactly what topics they want to see, and remove what they don’t. It’s called ‘Your Algorithm’ and it just reached the main Feed.

Here’s the translation for your business:

🍳 If you run a kitchen company, someone renovating their home can now ask Instagram for more home renovation content. Instagram goes looking for accounts that clearly post about that topic. If your page is kitchens on Monday, a meme on Wednesday, and your dog on Friday, Instagram doesn’t know what you are. So you don’t get picked.

💆‍♀️ If you run a salon, same thing. A page that posts hair, skin, and results gets served to people who chose beauty as a topic. A page that posts a bit of everything gets served to no one.

❌ The old advice was “post consistently”
✅ The new advice is stricter: post consistently ABOUT ONE THING.

Instagram is now matching topics people asked for, and it can only match you if it can tell what your topic is.

🔍 Quick check: scroll your own grid. Could a stranger name your business’s topic in 5 seconds? If yes, this update helps you. If no, it’s quietly costing you reach.

Save this and check your grid against it before you plan next month’s content.

Want the full version of that check? Comment “CHECKLIST” and I’ll send over the “Before You Blame the Algorithm” checklist.

31/07/2026

It’s not about *creating* demand; it’s about strategically capturing the demand that’s already there.

The thing is... they don’t know your name yet. They just know what they need.

They’re not scrolling for entertainment. They’ve got a problem, and they’re looking for the person who can solve it.

Content is how you become the answer to that search. So make sure your content is:
✅ relatable - it describes their specific situation/problem
✅ searchable - it has keywords that the algorithm can pick up so it can show your content to those looking for it
✅ shareable - it encourages people to share it so that your content can find the people it will most help

Comment what you offer and I’ll tell you what your customer is actually searching.

Save this post for the next time you’re confused on what and how to post.

We see it all the time: established business owners who’ve built something real, but feel like they’re constantly behind...
27/07/2026

We see it all the time: established business owners who’ve built something real, but feel like they’re constantly behind on social media.

Here’s the truth though ➡️ you’re not behind.

Running a business is a full-time job. Tracking every algorithm update isn’t supposed to be your second one.

Swipe through for a few things we wish more people knew before stressing over their next post 👉

Save this post for the Sunday night when posting feels like a second job again, and follow along for more ways to grow your brand without it eating your week.

24/07/2026

Here’s how to grow your Instagram following without overcomplicating it👇

1️⃣ Pick 3 content pillars and stop there:
Most accounts try to be everything to everyone. Three pillars keeps you consistent and makes you instantly recognisable

2️⃣ Go Reels-first at whatever pace you can hold for six months:
Reach lives in Reels right now. If you don’t have thousands of followers yet, carousels and single images won’t grow you much. Reels reach 4-5x more new people. (Carousels still earn saves)

3️⃣ Make every caption a reason to share or save:
If it’s not save-worthy or DM-worthy, it’s not doing its job. Create posts that make people think “I need to send this to someone”

4️⃣ Collab post with the right people in your niche:
You can borrow reach from a good collab post. Find people who complement what you offer.

5️⃣ Give people somewhere to go after they follow:
A follow with no next step can be a dead end. Always have a freebie or offer ready to catch the interest you just built.

Save this so you’re not guessing next time you sit down to post.

If you want a simple way to see exactly what’s working (and what’s quietly holding you back) without guessing, comment “CHECKLIST” and I’ll send over the “Before You Blame the Algorithm” checklist.

17/07/2026

Every hour spent trying to figure out posting times, captions, or whatever the algorithm wants this week is an hour not spent with clients.

At some point you handed off the parts of the business that weren’t your zone of genius, and that’s exactly what got you here.

Social media is no different. You handed off the books. Hand off this too, especially if it’s affecting your workflow, creativity, or business growth.

Send this to someone who says ‘I need to post more’ every single week and hates it.

Hiya, welcome to Storm Socials+ 👋🏽I'm Ellie. Back in 2018, I co-founded two event companies and grew both through organi...
13/07/2026

Hiya, welcome to Storm Socials+ 👋🏽

I'm Ellie. Back in 2018, I co-founded two event companies and grew both through organic social media. No big budgets, just consistent, strategic posting that brought in the right kind of attention at the right pace.

Friends running their own businesses started noticing and asking me to help with their socials too. One favour turned into a few, a few turned into a real thing!

And that's how Storm Socials+ came to be.

Today, I've got a team of dedicated, customer-focused pros behind me. We work with businesses at every stage. From startups building their following from the ground up, to established names refining what's already working.

I started this page to share what I've picked up along the way. What worked on Instagram 3 years ago and possibly 6 months ago doesn't work now. We spot the algorithm shifts and keep our social media knowledge consistently up-to-date. So I'm sharing the strategy and shifts that are actually moving the needle right now, for businesses who don't have hours a day to spend figuring it out.

Take what's useful, ask me anything, and let's get into it.

If you built your business before Instagram mattered, say hi. This page is for you 🤩 And follow for Instagram growth strategies that actually work.

10/07/2026

Algorithms take time to learn, and most people give up right around the moment it was about to start working. If you’re just starting out, the fix usually isn’t a new strategy but a little more patience. Just keep posting about your target audience and how you help them.

Save this post for later. Open it the day you’re tempted to scrap everything and start over 👉 Follow so the reality check finds you before the panic does.

Frequency isn't the flex. Sustainability is.There's no point posting daily on Instagram if:❌ you're not actually saying ...
08/07/2026

Frequency isn't the flex. Sustainability is.

There's no point posting daily on Instagram if:
❌ you're not actually saying anything useful
❌ you're posting for the sake of posting
❌ it's burning you out and you can't keep it up

Pick a scheduling pace you can actually keep up. Make sure it's doable for the next 6 months, not just this week.

Save this for the next time you're guilt-tripping yourself over a missed post 📌

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