15/03/2026
I was recently asked to design a new logo and crest-style emblem for a local motorbike chapter.
The brief was to create something that felt strong, symbolic, and rooted in tradition, while also working well on apparel such as hoodies and patches.
The concept draws on elements of classical guardianship and brotherhood. The Roman helmet and laurel wreath reference protection and honour, while the shield structure represents unity and strength.
Motorcycle elements were incorporated subtly to reflect the chapter’s riding culture, and the Latin phrase “Adsum Semper Paratus” translates to “I am present, always ready.”
The aim was to produce a chapter crest with a sense of heritage, combining typography, illustration, and texture to create a bold identity piece.
Projects like this are always enjoyable because they allow you to explore storytelling through design, turning values and symbolism into a visual identity.
