03/11/2022
As a business, your job is to figure out what your customer's goals are and describe how your product or service can shorten the path to those goals.
Let's use Super Mario to explain this.
Mario's number 1 goal is to rescue the princess.
But on his journey, he has to go through many tunnels and avoid dangerous Koopa Turtles and Carnivorous Plants. He may make it through, but it will take him precious time, and he will likely lose a life or two.
A carnivorous plant is your customer's pain point.
Fortunately, Mario can extend his abilities and throw fireballs that make him invulnerable to certain dangers when he uses a fire flower.
The fire flower is equal to your product or service.
To sum it all up: We are presenting your customer (Mario), the goal (the princess), the pain (the carnivorous plant), and your product/service (the fire flow). This is your customer's journey in its simplest form.
As a business, you know all about the fire flower, and you should know a bit about Mario. But how much do you know about the carnivorous plants your customers face? And importantly, do you know how your products or service help Mario rescue the princess?
Most businesses try to sell the fire flow, but Mario couldn't care less. He just wants to rescue the princess. He doesn't care if he gets help from a mushroom, a star or a super duper fire flower as long he completes his goal.
If you want to get Mario's attention, don't try to sell the fire flower.
"Do you want this fire flower? It's pretty cool and lets you throw fireballs."
Instead, focus on how the fire flower helps Mario reach his goal.
"Trying to rescue the princess? Get some superpowers and beat those pesky carnivorous plants."
Is your website trying to sell the fire flower? DM me today, and let's get your customers saving their princesses!
