13/04/2026
“The computamabob isn’t doing the thingy…”
OK, as a phrase it’s pretty unique, but as a sentiment, I hear more often than you might think.
Sometimes followed by a bit of hesitation, maybe a pause, an apology, perhaps even a nervous giggle.
Not because the problem isn’t real — but because it’s hard to put into words.
The call above really happened, it stayed with me. Just recently I started wondering why this call stood out. I found reasons and learnings, some I didn’t expect.
I’ve shared the story, and what it revealed, here:
🔗 [Read the full story]
https://beyondbeige.co.uk/the-computamabob-isnt-doing.../
Original Photo by Wes Hicks on Unsplash