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Dottedline

Dottedline is a Solutions Agency that uses analytics & technology to solve issues in Football, specifically in the Non-League.

22/02/2026

When do Premier League Forwards Peak?

We analysed every Premier League forward season from 2014-15 to 2025-26. 206 players. 496 qualifying seasons. One metric: xG per 90 — the cleanest measure of attacking threat we have, stripped of luck and teammate quality.

The findings? Quite interesting..

Link in bio

16/02/2026

LIVERPOOL — THE TITLE DEFENCE IS OVER.

Slot won the league last season. This year, he’s 18 points behind that pace.

Same manager. Same core. Different results.
We broke down the data. Full article on our substack.

04/02/2026

TOTTENHAM - DEATH BY THOUSAND CUTS.

This week we unpacked Tottenham’s season thus far. Stay tuned for our next one.

31/12/2025

DOTTEDLINE 2025.

THIS YEAR REMINDED US WHY WE’RE HERE. WITH EVERY STEP FORWARD, OUR MISSION BECAME CLEARER: TO EXIST AND MOVE THROUGH THE FOOTBALL WORLD WITHOUT LOSING WHAT MAKES IT MEANINGFUL.

FOOTBALL COMMUNITY AND CULTURE—THAT’S WHAT DRIVES US. AS WE HEAD INTO 2026, WE’RE BUILDING MORE, EXPANDING FURTHER, AND STAYING TRUE TO WHAT MATTERS.

STAY CONNECTED. BE PART OF THE JOURNEY.

18/11/2025

THANK YOU LONDON BOOK MARKET

Thank you for having us at this years London Book Market. It was great networking and reaching a new audience, great experience and can’t wait for the next one.

DottedMag 004 still available in the bio.

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14/11/2025

ANOTHER ANNOUNCEMENT!

Super gassed to have a table on this years book market on the 15th November at Brixton Library!

Of course on display will be Dotted.Mag 004

If you’re in the area, pop in & check us out!

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13/10/2025

Nemo Obeng for DottedMag…

Purchase a copy to see her featured with our fashion piece. Link’s in the bio.

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09/10/2025

Imedd ‘Wonderboy’ Kartita for DottedMag

Purchase a copy to see him featured with our fashion piece. Link’s in the bio.

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08/10/2025

‘Is Social Media Shaping The New Era of Fandom?’

Before football chants filled stadiums, there were readers mourning Sherlock Holmes — the world’s first modern fandom. Over a century later, that same devotion echoes through 4 billion football fans across screens, stadiums, and the metaverse.

From Tehran to TikTok, from Etihad to the virtual stands, fandom has evolved — but the feeling hasn’t changed. It’s still love, loyalty, and legacy.

This is the story of how football became the world’s greatest fandom.

Written by Shailja Bahety

🔗 Read now in Dotted Mag, link in the bio

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04/10/2025

Oreoluwa Shoyinka for Dotted.Mag

Purchase a copy to see him featured with our fashion piece. Link’s in the bio.

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01/10/2025

Brandy Makuendi for Dotted.Mag

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30/09/2025

‘The revolution will be televised’

⚡📺 “Football is nothing without fans.”
 But for too long, TV forgot. Sterile studios, lifeless analysis, diagrams where emotion should live.
Then came Golazo.
 A show that dared to ask: what if football coverage actually felt like football?

From viral chaos to Champions League surges, Kate Abdo’s masterful poise to Henry’s authority, Richards’ joy to Carragher’s fire—Golazo isn’t just coverage, it’s culture.

This is the revolution in football broadcasting. The question now: will the rest keep up?

🔗 Read the full story in Dotted Mag.

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