30/08/2026
Will customers trust my business less if I use AI?
Generally, no, provided it's disclosed.
What damages trust isn't AI use itself, it's discovering AI use that wasn't disclosed.
Businesses being upfront about where and how they use AI tend to read as more trustworthy, not less, especially against the backdrop of scam sites and fake reviews people have already been burned by.
The two businesses posting near-identical AI voiceover reels, one disclosed, one not, back this up directly.
The undisclosed one faced two days of comment-section backlash. The disclosed one faced nothing at all.