The Lost Squirrel Creatives

The Lost Squirrel Creatives Helping neurodiverse business owners achieve the growth they deserve through graphic design and strategic planning

Hypothetical post of the weekEvent organisers… it is time to start planning your next event, and you are looking at your...
07/09/2026

Hypothetical post of the week

Event organisers… it is time to start planning your next event, and you are looking at your previous stats on exhibitor experience and rebookings.

You notice your overall event gets brilliant attendee feedback, but only 20% of your exhibitors rebook.

Where are you looking first?

I’ve added some of my thoughts in the comment!

For me, there are 3 important things and considering it is my post, I'm sharing all 3!1. Why are you there?2. What do yo...
07/09/2026

For me, there are 3 important things and considering it is my post, I'm sharing all 3!

1. Why are you there?
2. What do you want people to do after they leave your stand?
3. How can you use this opportunity to your advantage?

Logically, they might not make sense to answer in this order, but this is my order of importance.

What do you consider to be your most important thing to know before arriving?

What is actually expected of an exhibitor? I hear this next line so often…“Exhibiting puts me off because I’m not sure w...
07/09/2026

What is actually expected of an exhibitor?

I hear this next line so often…

“Exhibiting puts me off because I’m not sure what is expected of me or the business.”

And I get it...

Most exhibitors are given information about arrival times, table sizes, electricity, parking and what can or cannot be attached to the walls.

They are rarely given help with the actual strategy.

- What should the stand achieve?
- How should they begin conversations?
- What does a good interaction look like?
- How should they capture information?
- What happens after the event?

You do not need to spend the day aggressively selling to everybody who walks past.

You do not need to put on a fake event personality or perform for eight hours.

You do need a clear purpose, a message people can understand, a reason for the right people to engage and a plan to act afterwards.

If you need help with making this relatable for you, I can help!

Either directly or through your event organiser, comment for more info

How many times have you seen first timers fail at exhibiting?I see it happen so many times where they have AMAZING produ...
03/09/2026

How many times have you seen first timers fail at exhibiting?

I see it happen so many times where they have AMAZING products or services, but when it comes to standing at the table on the day, they have zero clue what they are supposed to do.

This doesn’t make them bad businesses or people, but the event organiser has presumed that they don’t need support to get the most out of the opportunity they have been given.

The truth is they probably do need help.

Knowing how to exhibit well is one of those things where, because you have the money to pay for it, it is automatically presumed that you know what you are doing. In reality, it is a skill, and unless you learn how to do it, it doesn’t just come as general knowledge.

Throughout September, I will be sharing hints and tips on how to prepare for exhibiting, but also showing event organisers where they can better support those who need it most.

Follow along to learn more, or if you have your own questions, drop them in the comments and I will weave some of them into this month's content!

One thing exhibitors often forget is that the person standing in front of them may not have the authority to buy or be i...
02/09/2026

One thing exhibitors often forget is that the person standing in front of them may not have the authority to buy or be in a position to.

That can feel disappointing when the goal might be to generate sales, but it does not automatically make the conversation useless.

They could know the exact person you need to speak to.
They might work for the right company but need to take the information back to someone else.
They could become a collaborator, referral partner or future client.

This is why I would never judge every event conversation solely on their drive to buy.

I do, however, make sure I segment my leads from ‘good’ conversations. If you have an upcoming exhibition stand, you can assess how prepared you actually are with my Event Strategy Audit!

For more details and to get your hands on yours, click the link, or you can find it in my bio!
https://www.thelostsquirrelcreatives.com/event-strategy-audit-signup

What do people take away from events?Hopefully more than a leaflet they will never read again.What people physically tak...
02/09/2026

What do people take away from events?

Hopefully more than a leaflet they will never read again.

What people physically take home and what they mentally take away are two different things.

They may leave carrying a bag full of brochures, business cards, pens and random branded items... but the thing they remember could be a conversation, an idea or the way a stand made them feel.

That is why I think businesses need to consider the takeaway before automatically ordering printed materials and merch.

- What is the one thing you want someone to remember about you?
- What action do you want them to take later?
- What will reconnect them to the conversation once the noise of the event has disappeared?

A leaflet can still do that job, but only when it is clear, useful and connected to the next step.

Simply handing someone more information does not make the interaction more valuable.

Sometimes the best takeaway is not more stuff.
It is a strong reason to remember you.

If you need help with answering these questions or with your overall event strategy, please get in touch, you don't have to do this alone!!

Hypothetical post of the weekImagine you were going up to a stand you are really interested in buying from... this can b...
01/09/2026

Hypothetical post of the week

Imagine you were going up to a stand you are really interested in buying from... this can be a product or service, you pick...

What would make the buying process so easy that you are handing your money over there and then?

Tell me in the comments!

Do you know I am on other social media platforms?!I mean who isn't these days but I wanted to shout specifically about m...
01/09/2026

Do you know I am on other social media platforms?!

I mean who isn't these days but I wanted to shout specifically about my instagram account because this year, a good amount of my focus is going on there.

If you are in my world to actually see, not just read more about top tips, creative direction and event strategy this is where you want to be following me!

I'll even make it super easy by giving you the link so no tedious searching!
https://www.instagram.com/the_lost_squirrel_creatives/

Id also love to know which platform you prefer so I can follow you in those places too

Exhibitors need more than 6ft of MDF and best wishes…At The Lost Squirrel Creatives, I support business development even...
28/08/2026

Exhibitors need more than 6ft of MDF and best wishes…

At The Lost Squirrel Creatives, I support business development event organisers to give their exhibitors the strategy, support and environment they need to get more from their events, without using extra resources you don’t have spare.

If you are creating an event that has exhibitors as part of your day, then I would love the opportunity to speak to you and share how I can support you and your event.

You can initiate this by commenting below or getting into my inbox!

If you are an exhibitor with an event booked but feel underprepared or like your event organiser needs a little bit of help, tag them below.

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Hindley
Hindley
WN23EE

Telephone

+447714349486

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