21/06/2021
We are excited to announce the launch of DetoxAI! Our mission is to make online gaming a safer experience by using AI technology to prevent toxicity, and our Detox chat filter is a major step towards achieving that goal.
Toxicity, an umbrella term for uncivil behaviours such as harassment and verbal aggression, is extremely prevalent in today's online communities and often considered an unavoidable by-product of socialising in a virtual world. However, the cost to condoning toxicity is very real and mostly unseen, both to a game's bottom line as well as the mental health of its players.
Research has shown that gamers who experience toxicity in a game are much more likely to stop playing the game altogether, and those who stay on are more prone to depressive thoughts. This problem often flies under the radar. A study by ADL in 2020 found that two-thirds of players do not report incidents of harassment, causing game developers to greatly underestimate the extent of the issue. Moreover, toxicity breeds toxicity - toxic behaviours become ever increasingly normalised as each new generation of gamers grow up thinking that such behaviours are acceptable, resulting in a negative feedback loop.
We want to reverse this trend. Our Detox software helps game developers to tackle toxicity by detecting and reacting to toxic chat messages in real time, which serves three objectives: 1. safeguard players from verbal abuse; 2. stem the contagion of toxicity; 3. educate gamers on the impact of what they say. These benefits can be reaped without having to manage any additional infrastructure or services, as Detox runs entirely on device within the game client.
Try out Detox live at www.detoxai.com, and get in touch today to start combatting toxicity in your game!
Protecting gamers from online toxicity with our adaptive chat filtering technology.
