Appdraft

30/12/2025

Off-the-shelf events management software seems like the easy answer. Until your business changes.

- You want to add a new type of package. The software doesn't support it.
- You need to integrate with your accounting system. The integration doesn't exist.
- You want to change how payment schedules work. Not possible without costly custom development.

You're locked in. You either work around the limitations or eventually throw it away and start again.

Here's the thing: Salesforce is a platform, not a product. You can make it whatever you need it to be.

With our accelerator, you get 80% of what you need immediately - the foundation that solves problems every events business faces. But you're building on Salesforce, which means ultimate flexibility.

Your business evolves. The system evolves with you. You're never locked in. You're never starting over. You're never waiting for a software vendor to maybe add the feature you need in their next release.

That's the difference between buying software and building on a platform.

Watch the full walkthrough and see how this works: https://bit.ly/47qoUjY

28/12/2025

Standard CRMs are built for simple sales processes. Lead → Account → Opportunity → Done.

But if you run an events business, your "opportunity" is:

- A room booking that needs to appear on a calendar in real-time
- Complex packages and bundles with dynamic pricing
- Vendor coordination across multiple suppliers
- Staged payment schedules tied to event dates
- Professional proposals generated in seconds
- Event ex*****on tracking on the day

None of that exists in a standard CRM out of the box.

So you end up with a patchwork: your CRM for contacts, a separate calendar for bookings, spreadsheets for payments, email for vendor coordination, and manual data entry to keep it all synchronised.

What if one system could handle all of it?

We've built exactly that for events businesses. Takes weeks to implement, not months. Costs a fraction of a traditional Salesforce project.

See how it works here: https://bit.ly/47qoUjY

05/12/2025

Your CRM's #1 problem isn't the software. It's user adoption.

Here's what happens when your CRM is too difficult or time-consuming: Sales teams stop updating it ➡️ Data becomes unreliable ➡️ Leadership can't make decisions ➡️ Your investment fails The solution is already in Salesforce. It's called Lightning Web Components (LWC).

LWC is Salesforce's native development framework - the same technology Salesforce uses to build their own platform. It's not a third-party add-on. It's Salesforce, coded to work exactly how your team needs it to. We use LWC to build interfaces that give your team the experience they want:

✅ Tab through fields like Excel
✅ Update multiple opportunities in seconds
✅ Visual indicators show exactly what needs attention
✅ All within native Salesforce - a secure, reliable, solution

This is custom Salesforce development using Salesforce's own technology. Not configuration. Not workarounds. Just Salesforce, built for how your team actually works. See what's possible: https://bit.ly/4oAT6iS

Standard list view editing in Salesforce has limitations - you can't edit long text fields, and bulk updates still feel clunky. So users end up exporting to ...

10/06/2025

Excited to be heading to Salesforce Agentforce World Tour London this week!

We're looking forward to connecting with clients, partners, learning from brilliant sessions, and getting inspired by the innovation across the ecosystem.

If you're going to be there too - whether you're a client, collaborator or just curious - please DM me. Would love to catch up!

25/04/2025

Are we all doomed as Salesforce Consultants? Is AI about to take our jobs?

Not quite, but it is changing how we work.

In this video, I share a real-world example where ChatGPT helped me debug a complex Salesforce Flow - something that would’ve taken much longer without it. In my experience, it’s not great at designing solutions from scratch, but as a “copilot” for problem-solving, it’s incredibly useful.

As a team, we’re embracing AI to cut down repetitive work, save time, and reduce costs for our clients so we can focus more on delivering real value. AI isn’t replacing us, it’s helping us get better at what we do.