Diffusion Digital

06/07/2023

TikTok has now become the new fan favourite and home to 30.8 million daily active users.⁠
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As brands, highstreet and luxury alike, are beginning to better understand the TikTok platform and its Gen Z centric audience, many are asking - should we be including TikTok within our influencer marketing strategy? ⁠
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Visit our linkinbio to read our latest piece and discover which of these two social media giants is the best platform to host your influencer campaign content.⁠

https://bit.ly/3oUJQxD
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08/06/2023

We were delighted to be invited along with our sister agency Matter Of Form to the British American Business Spring Networking Reception, hosted at the iconic Chelsea Football Club. ⁠
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Diffusion Digital’s Senior Social Executive Leila Charteris and SEO Researcher Kaiya Rai were accompanied by Matter Of Form’s Junior Strategist Louis Cardoe, for an evening of networking, nibbles and an exclusive all-access tour. ⁠
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Thank you British American Business for a wonderful evening!⁠
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02/06/2023

AI is improving the speed and efficiency of repetitive tasks in the design space. In addition to using AI generated imagery, designers can use AI-powered programmes to assist with common design presets such as determining margin width, layouts, typefaces, and colours. ⁠
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These generators help with efficiency, personalisation, and variations for design projects, allowing for quicker movement between concept, development, and release.⁠
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Visit the link to read our latest blog to gain an insight into how AI image generation can be utilised for your marketing strategy.⁠

https://bit.ly/3Cc0ls1
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23/05/2023

Introducing Shannon Normoyle, one of our wonderful SEO Executives.

“When working with luxury brands, you have to approach SEO in a slightly different way, as their target market tends to be more niche and what works for targeting the masses isn’t always applicable.

Climbing the rankings in Google and increasing organic traffic is great, but if it’s not the right kind of traffic and conversions aren’t increasing in-line with this then ultimately the strategy isn’t working.

The world of SEO is changing faster than ever and staying on top of the changes and updates to search engine algorithms and guidelines can be difficult but ultimately it's one of the things I love about working in this field.

After avoiding SEO for the first part of my digital marketing career, I now couldn't imagine doing anything else.”

Are you looking to optimise your SEO strategy? Get in touch today to learn more about how we work.
https://diffusion.digital/services/seo-2/

10/05/2023

We love receiving feedback from our clients, but it’s testimonials like these that drive our passion!

Take a look at the kind words we received from the team at Apes Hill Barbados. We've absolutely loved partnering with their team and look forward to our continued collaboration!

“As a luxury brand targeting a discerning international market segment, we needed the right partner to help us reach our audience digitally. Diffusion Digital has proven to be an excellent fit for us in this regard. Their expertise in the highly specialized areas of SEO and paid digital advertising, along with social media, has been invaluable.

We have enjoyed a significant and quantifiable increase in traffic to our website since we started working with Diffusion Digital’s team. I do not know where we would be without them and their unwavering passion. Not only do they have sound technical competence in digital marketing, what differentiates them is their high level of strategic thinking and an integrated approach to marketing across all digital channels and with a special core competency in communications within the luxury and ultra luxury category.

Their combination of strengths is uncommon in the industry and is helping us build an aspirational brand. We trust Diffusion Digital to provide us with excellent advice and seamless implementation of marketing programmes in a manner that is methodical, understandable, affable and inventive.”

09/05/2023

Fine jewellery, like all luxury verticals, is undergoing a transformation thanks to the shifting identity codes of the flexible customer. Across search, social and paid media, rich stories are the new capital that brands need to focus on.

Read our new report on crafting the Golden Touch for Luxury Jewellery Brands in the link below.
http://bit.ly/3KkoX5E

08/05/2023

In March 2022, Google officially announced the denouement of Universal Analytics (UA). From July 1st 2023, UA standard properties will stop processing web hits, but don’t worry, you’ll be able to access your historic data until January 1st 2024.

In this article, our Senior Data Analyst Vanessa Fitarelli breaks down the new programme to help you stay ahead of the shift.

Click the link to learn more. http://bit.ly/3SoBHvy

In March 2022, Google officially announced the denouement of Universal Analytics (UA). From July 1st 2023, UA standard properties will stop processing web hits, but don’t worry, you’ll be able to access your historic data until January 1st 2024. For Google Analytics 360 users the timeline is a b...

05/05/2023

We had the pleasure of working with the wonderful Breitling UK team, providing Influencer Marketing support and leadership, from 2020 - 2022.

Breitling UK is widely known as a luxury retailer of fine-crafted Swiss watches of ‘style, purpose and action’. They have also expanded into a successful jewellery line.

The brand appeals to men and women of action, purpose and style. With the new launch of women’s collection, they want to appeal to the growing base of luxury purchases inspired by social media.

Read the story of the launch of their first dedicated women’s collection below.
http://bit.ly/3Y08RTt

04/05/2023

Our Senior Social Media Account Executive and TikTok Enthusiast, Leila Charteris, reveals all and tells us why the short-form, video-sharing app should be at the top of your social strategy...

We’ve all been sucked in by the app, spending countless hours scrolling through the authentic, funny and sometimes hard-hitting content that is produced. The number of views videos are getting has well surpassed the millions and with TikTok now doubling down on their e-commerce offering, now is as good a time as any to really utilise this powerful weapon.

With 40% of younger people turning to social media and, Gen Z set to become one of the primary spenders in the luxury industry by 2025, accounting for 20% of net luxury spending, now more than ever is important to get your TikTok social strategy right.

Read the full piece on our website.
http://bit.ly/3YWbU0j

03/05/2023

As the future of social inevitably moves more into the e-commerce space, it makes sense to invest in creators who are driving engagement and building engaged communities.

In 2020, Facebook launched Subscriptions, which have since helped creators develop their businesses, expand their communities and gain a recurring monthly income. Instinctively, Instagram has now integrated the next part of its evolution… Instagram Subscriptions.

Visit the link below to learn more about Instagram’s Subscription service.
https://bit.ly/3Gl0pYW

02/05/2023

One of the best things about having our office in Shoreditch is the eclectic mix of independent businesses and cafes that we keep discovering. Come with us as we explore some of the best local coffee shops in the neighbourhood.

Gecko Coffeehouse - a coffee shop specialising in showcasing healthy, forward-thinking vegan food and drink.

Beans love greens - health-centred coffee shop with great coffee, smoothies & loads of healthy bits.

Paper & Cup - a community coffee shop selling vintage and second-hand items and helping Spitalfield Scrypt Trust tackle addiction & homelessness in .

Coffee Matters London - pet friendly and vegan specialty coffee shop.

Claudias Coffee Shop - breakfast and lunch bites paired with great coffee!

Wacka Espresso - An independent coffee shop serving freshly roasted speciality coffee as well as some lovely breakfast & lunch options. Includes a small courtyard.

We love to explore and support local businesses here at Diffusion. Let us know your recommendations in the comments below!

28/04/2023

Follow our Social Media Account Manager, Katherine Growney, on a typical day working from our office in Shoreditch📍

From team meetings to exploring the Shoreditch nightlife after hours - We love being a hybrid working team, and it’s days like these that make our office so special!